{"id":"W4399893357","doi":"10.20944/preprints202406.1459.v1","title":"Brand Communication and Supply Chain Management: A Qualitative Study on Co-Creation of Value in B2B Markets","year":2024,"lang":"en","type":"preprint","venue":"Preprints.org","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":2,"is_retracted":false,"has_abstract":true,"ca_institutions":"Kellogg's (Canada)","funders":"","keywords":"Business; Value (mathematics); Supply chain management; Industrial organization; Supply chain; Commerce; Marketing; Computer science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.01053355,0.0004930649,0.0006356636,0.001571251,0.01013061,0.004804773,0.001212605,0.002183289,0.005440779],"category_scores_gemma":[0.01594535,0.0005258006,0.0003315756,0.001603305,0.008122246,0.006333487,0.004906374,0.003679719,0.0005983234],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.004796343,"about_ca_system_score_gemma":0.005454508,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.005960029,"about_ca_topic_score_gemma":0.009893065,"domain_scores_codex":[0.9916821,0.006222161,0.0001407138,0.0004243054,0.0006142379,0.0009164756],"domain_scores_gemma":[0.9766976,0.01871013,0.0009281506,0.0003843635,0.001398259,0.001881425],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"qualitative","study_design_scores_codex":[0.00004015106,0.00008146504,0.002336764,0.0001338536,0.000003381011,0.0008725728,0.9851747,0.00006371456,0.0009375603,0.003079371,0.0009449304,0.006331479],"study_design_scores_gemma":[0.000005113023,0.00004332343,0.0007713922,0.0001499887,0.000002929265,0.0002091292,0.983076,0.0001983755,0.0003177984,0.001122914,0.01409009,0.00001310361],"study_design_candidate":"qualitative","study_design_consensus":"qualitative","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9745631,0.0005984211,0.00537743,0.005688629,0.0001139238,0.0002256158,0.0002018047,0.00002636925,0.0132047],"genre_scores_gemma":[0.988189,0.0006761196,0.002274886,0.001937525,0.00003167629,0.0002789576,0.0000928677,0.00005816774,0.006460719],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.01053355,"threshold_uncertainty_score":0.05570745,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.09034578465865561,"score_gpt":0.4414114793406267,"score_spread":0.3510656946819711,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}