{"id":"W4400312857","doi":"10.1016/j.jretconser.2024.103981","title":"The impact of live-streaming interactivity on live-streaming sales mode based on game-theoretic analysis","year":2024,"lang":"en","type":"article","venue":"Journal of Retailing and Consumer Services","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":46,"is_retracted":false,"has_abstract":false,"ca_institutions":"","funders":"National Natural Science Foundation of China; Cross Cancer Institute","keywords":"Live streaming; Interactivity; Mode (computer interface); Computer science; Advertising; Streaming current; Business; Multimedia; Human–computer interaction","routes":{"ca_aff":false,"ca_fund":true,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001671257,0.0001577949,0.0003686875,0.0002598738,0.0003145419,0.0004381797,0.0002486866,0.00008596053,0.00001881178],"category_scores_gemma":[0.000520718,0.00009915917,0.0004297384,0.0004407847,0.0002863471,0.0002509507,0.00002358317,0.0003450609,0.000004966073],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00008544682,"about_ca_system_score_gemma":0.0002267022,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00170922,"about_ca_topic_score_gemma":0.001196216,"domain_scores_codex":[0.9983481,0.0004258476,0.0003814234,0.0001745655,0.0004272274,0.0002428507],"domain_scores_gemma":[0.9953086,0.003843356,0.0003657301,0.0001364931,0.0002019957,0.000143815],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"simulation_or_modeling","study_design_scores_codex":[0.001787183,0.000549291,0.2626155,0.0006374783,0.005471652,0.0001786937,0.1108868,0.006946556,0.0005394021,0.003163891,0.00007512217,0.6071485],"study_design_scores_gemma":[0.002379267,0.004235546,0.1509471,0.01978648,0.008150474,0.00003330042,0.2510397,0.5393858,0.001059725,0.01504279,0.005854822,0.002085021],"study_design_candidate":"design_other","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9934211,0.002555751,0.0000226085,0.0003793688,0.0002659889,0.0000583577,0.00001386513,0.00002421426,0.003258797],"genre_scores_gemma":[0.9985655,0.001117724,0.00003789842,0.00002451906,0.0001328265,0.000001297825,0.000001891658,0.00001142961,0.0001068981],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.6050634,"threshold_uncertainty_score":0.4225377,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01090032300756253,"score_gpt":0.3185597755306366,"score_spread":0.307659452523074,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}