{"id":"W4400654111","doi":"10.5267/j.ijdns.2024.4.008","title":"Investigation of the role of internet marketing, word of mouth communication and brand awareness on purchasing decisions: An empirical study in online stores","year":2024,"lang":"en","type":"article","venue":"International Journal of Data and Network Science","topic":"Consumer Behavior and Marketing Influence","field":"Business, Management and Accounting","cited_by":2,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Purchasing; Nonprobability sampling; The Internet; Word of mouth; Advertising; Marketing; Empirical research; Respondent; Online advertising; Marketing research; Likert scale; Business; Computer science; Psychology; World Wide Web; Sociology","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001868047,0.0002385515,0.0003353322,0.0009690509,0.0008488937,0.001673081,0.0004180171,0.0006278358,0.003729131],"category_scores_gemma":[0.00617951,0.0003865879,0.0003495822,0.0008393884,0.0005649057,0.001979348,0.000727279,0.0009306654,0.0004534018],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.000498078,"about_ca_system_score_gemma":0.0008733494,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.001930669,"about_ca_topic_score_gemma":0.003879637,"domain_scores_codex":[0.9991553,0.000328992,0.00006717048,0.00009503304,0.000220623,0.0001329697],"domain_scores_gemma":[0.9863071,0.008865548,0.00264451,0.0003421794,0.001019832,0.0008207628],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0002899662,0.005903026,0.9270346,0.0003301331,0.00008290615,0.001135372,0.03596104,0.0001954903,0.002011727,0.0008203234,0.0003507653,0.02588473],"study_design_scores_gemma":[0.00002655781,0.001477683,0.9189107,0.0001219655,0.0001429071,0.0006241772,0.07387182,0.001775363,0.001259178,0.0002814793,0.001473307,0.00003475936],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9993516,0.00002551737,0.00006085061,0.00002750437,0.000001270731,0.00001268934,0.00001005362,5.955477e-7,0.0005098885],"genre_scores_gemma":[0.9987382,0.0001222509,0.0003525793,0.00005346359,0.000008811751,0.00002191494,0.00004236532,0.000001550907,0.0006589236],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.003729131,"threshold_uncertainty_score":0.01247519,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.0722400335005408,"score_gpt":0.3637775265050308,"score_spread":0.2915374930044899,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}