{"id":"W4400654149","doi":"10.5267/j.ijdns.2024.7.006","title":"The impact of digital marketing strategies on innovation: The mediating role of AI: A critical study of SMEs in the KSA market","year":2024,"lang":"en","type":"article","venue":"International Journal of Data and Network Science","topic":"Organizational and Employee Performance","field":"Computer Science","cited_by":10,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Market intelligence; Business; Digital marketing; Marketing; Customer engagement; Product (mathematics); Process (computing); Product innovation; Marketing research; Marketing strategy; Knowledge management; Computer science; Social media","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001825348,0.0001714026,0.0001554381,0.001019136,0.001971266,0.003031794,0.000273794,0.0005764202,0.002365979],"category_scores_gemma":[0.003465527,0.0001022168,0.0001553561,0.0005795879,0.001740781,0.002326131,0.001255133,0.0007726288,0.0001831946],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.001733399,"about_ca_system_score_gemma":0.001768479,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.005119611,"about_ca_topic_score_gemma":0.008865768,"domain_scores_codex":[0.9994909,0.0002158614,0.00001844698,0.00004827159,0.0000764017,0.0001500908],"domain_scores_gemma":[0.9942306,0.003578398,0.0007620064,0.0001156856,0.0006919025,0.000621461],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"observational","study_design_scores_codex":[0.0003578267,0.0008356851,0.4183073,0.0003877504,0.00006105837,0.005417614,0.5058863,0.0003322532,0.005110224,0.01753199,0.0009905181,0.04478156],"study_design_scores_gemma":[0.00001382823,0.0002795449,0.2477787,0.0002124119,0.00005043167,0.0005277168,0.7355955,0.0008696743,0.001806348,0.002002067,0.01083699,0.00002678543],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9973846,0.00009359699,0.00005330627,0.0002738854,0.000002244408,0.000007117547,0.000005211875,5.306402e-7,0.002179534],"genre_scores_gemma":[0.9995783,0.00007279892,0.00003195446,0.00003614947,0.000001543417,0.000002898143,0.000002330274,4.752623e-7,0.0002734635],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.005119611,"threshold_uncertainty_score":0.0125767,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02343859820307335,"score_gpt":0.351115547400817,"score_spread":0.3276769491977436,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}