{"id":"W4400989296","doi":"10.5539/elt.v17n8p21","title":"A Contrastive Study of Persuasive Appeals in Online Advertising: Investigating Persuasive Appeals in Jordanian and Egyptian Telecommunication Advertisements During Ramadan","year":2024,"lang":"en","type":"article","venue":"English Language Teaching","topic":"Halal products and consumer behavior","field":"Social Sciences","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Appeal; Appeal to emotion; Advertising; Psychology; Marketing; Dominance (genetics); Social psychology; Business; Political science; Law","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002208017,0.0002707065,0.0003819863,0.001298142,0.002340395,0.002299431,0.0003985099,0.0007133907,0.001808683],"category_scores_gemma":[0.005166189,0.0002215198,0.000169224,0.0007731985,0.001666932,0.001229709,0.001305132,0.001166981,0.0002773812],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.001424261,"about_ca_system_score_gemma":0.0008036538,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.005884044,"about_ca_topic_score_gemma":0.01467826,"domain_scores_codex":[0.9991684,0.0004121316,0.00003828317,0.00009186388,0.0001660737,0.0001233759],"domain_scores_gemma":[0.9963328,0.002086416,0.0006528306,0.000116736,0.0005685877,0.0002427681],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"observational","study_design_scores_codex":[0.0003675345,0.0004354531,0.07172972,0.0001856415,0.00001991767,0.001054759,0.9020687,0.00004499351,0.004487408,0.001664956,0.0003906788,0.0175502],"study_design_scores_gemma":[0.00002337399,0.0003755968,0.2717396,0.00009587721,0.00002745438,0.0005524724,0.7154999,0.0002018051,0.001330068,0.0002591138,0.00986052,0.00003407797],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9976915,0.0000732731,0.00004279627,0.00004078772,0.000004179738,0.000008244765,0.000007315667,7.673676e-7,0.002131125],"genre_scores_gemma":[0.9981894,0.00007934885,0.0001072805,0.00006267943,0.00001033176,0.00001469898,0.00001327081,0.000003082928,0.001519926],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.005884044,"threshold_uncertainty_score":0.01169962,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01557183534044117,"score_gpt":0.3337326076684736,"score_spread":0.3181607723280325,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}