{"id":"W4400993960","doi":"10.69554/qlra3479","title":"Best practices for aligning university brands with fundraising campaigns","year":2018,"lang":"en","type":"article","venue":"Journal of brand strategy","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":1,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Business; Marketing; Best practice; Advertising; Public relations; Political science; Management; Economics","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001416362,0.00006932918,0.0001749742,0.00006922206,0.0006235181,0.0002147085,0.0001676795,0.00007103421,0.00002868703],"category_scores_gemma":[0.0007600489,0.00005728752,0.0000747723,0.0001997654,0.0003119831,0.0007713346,0.000007049654,0.000112714,0.000002290014],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00005005464,"about_ca_system_score_gemma":0.0006301089,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0003503306,"about_ca_topic_score_gemma":0.002057001,"domain_scores_codex":[0.9990678,0.000158823,0.0001640066,0.00008698562,0.0003001864,0.0002222065],"domain_scores_gemma":[0.9980724,0.0006304183,0.0006039781,0.00004482462,0.0004953071,0.0001531104],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"not_applicable","study_design_scores_codex":[0.01385263,0.001153025,0.03826621,0.0002732758,0.001213322,0.0005238698,0.2068591,0.00007797893,0.002605464,0.04888966,0.01142669,0.6748588],"study_design_scores_gemma":[0.005105165,0.004826835,0.003283113,0.0006415947,0.000369103,0.00006610492,0.2838229,0.00003638891,0.0004042877,0.004229826,0.6966694,0.0005452869],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.742776,0.00007058005,0.00123117,0.0007242207,0.0003525852,0.00009719751,0.00000451964,0.00001304502,0.2547306],"genre_scores_gemma":[0.9944775,0.00004302565,0.0007787373,0.00003657268,0.001192258,1.568428e-7,4.357815e-7,0.000006558369,0.00346481],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.6852427,"threshold_uncertainty_score":0.479566,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.09378818042118,"score_gpt":0.3670674765337695,"score_spread":0.2732792961125895,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}