{"id":"W4400994773","doi":"10.69645/mbrp3953","title":"Integrated marketing communications","year":2012,"lang":"en","type":"article","venue":"˜The œbusiness & management collection.","topic":"Marketing and Advertising Strategies","field":"Business, Management and Accounting","cited_by":25,"is_retracted":false,"has_abstract":false,"ca_institutions":"Brock University","funders":"","keywords":"Business; Integrated marketing communications; Marketing communication; Marketing; Telecommunications; Computer science; Marketing management; Relationship marketing","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["sts"],"consensus_categories":[],"category_scores_codex":[0.001800929,0.0002850079,0.0002050676,0.0004119386,0.001722329,0.0007702656,0.0008150128,0.00006465982,0.0003766505],"category_scores_gemma":[0.0001233276,0.0002221028,0.0000911409,0.003305825,0.0001693305,0.001177603,0.0006211291,0.000235257,0.0003549472],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00009284523,"about_ca_system_score_gemma":0.00002070751,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0007807541,"about_ca_topic_score_gemma":0.0002611152,"domain_scores_codex":[0.9983369,0.0001023046,0.0003914809,0.0002727109,0.0003366994,0.0005599434],"domain_scores_gemma":[0.9982827,0.0001838074,0.0002653062,0.0009255739,0.000322887,0.00001974019],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"not_applicable","study_design_gemma":"not_applicable","study_design_scores_codex":[0.0005544064,0.001371831,0.07923459,0.002108344,0.0007811689,0.00001426429,0.000326676,0.0006567591,0.0002270697,0.0972955,0.6304956,0.1869338],"study_design_scores_gemma":[0.00041359,0.000001585102,0.1919119,0.000176175,0.0001792737,0.00000642561,0.001309045,0.00494676,0.000001639074,0.0007650036,0.7999411,0.0003475191],"study_design_candidate":"not_applicable","study_design_consensus":"not_applicable","genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.03742848,0.001418918,0.006046772,0.006987676,0.003507983,0.001267761,0.000003045771,0.001362563,0.9419768],"genre_scores_gemma":[0.9768073,0.0001819002,0.001160394,0.001425736,0.001053071,0.0001793961,0.00005404686,0.00005459417,0.01908355],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.9393789,"threshold_uncertainty_score":0.9995773,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02051365246003801,"score_gpt":0.2318565050769267,"score_spread":0.2113428526168887,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}