{"id":"W4400994773","doi":"10.69645/mbrp3953","title":"Integrated marketing communications","year":2012,"lang":"en","type":"article","venue":"˜The œbusiness & management collection.","topic":"Marketing and Advertising Strategies","field":"Business, Management and Accounting","cited_by":25,"is_retracted":false,"has_abstract":false,"ca_institutions":"Brock University","funders":"","keywords":"Business; Integrated marketing communications; Marketing communication; Marketing; Telecommunications; Computer science; Marketing management; Relationship marketing","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":["insufficient_payload"],"consensus_categories":[],"category_scores_codex":[0.0009503242,0.0007992325,0.0004863761,0.003624197,0.001363684,0.006611474,0.0008106572,0.002135749,0.5960206],"category_scores_gemma":[0.002622711,0.0004201542,0.0003291859,0.003344838,0.0004241586,0.003111026,0.002384284,0.001244243,0.3832295],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.001058589,"about_ca_system_score_gemma":0.001600036,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.001662628,"about_ca_topic_score_gemma":0.004189091,"domain_scores_codex":[0.9989932,0.0001142469,0.00004995601,0.0001382878,0.0005759849,0.000128274],"domain_scores_gemma":[0.9980837,0.0003067914,0.0001084462,0.0003694697,0.0007766958,0.0003549919],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"not_applicable","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00007813889,0.0001113235,0.000383975,0.0001783226,0.000009286406,0.0001056374,0.0001240362,0.00008778816,0.001566858,0.009665452,0.5887724,0.3989167],"study_design_scores_gemma":[0.00001162619,0.00003132986,0.001374537,0.00007196381,0.000005912757,0.0001117026,0.00007581882,0.0001913352,0.000484035,0.001453086,0.9961808,0.000007884642],"study_design_candidate":"not_applicable","study_design_consensus":"not_applicable","genre_codex":"other","genre_gemma":"other","genre_scores_codex":[0.001417866,0.001923279,0.001795421,0.002692853,0.002091903,0.0001121398,0.001598528,0.001369201,0.9869987],"genre_scores_gemma":[0.006513585,0.001385686,0.001065344,0.0007287172,0.001055354,0.0000454801,0.001239031,0.0001831893,0.9877836],"genre_candidate":"other","genre_consensus":"other","teacher_disagreement_score":0.5960206,"threshold_uncertainty_score":0.5762276,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02051365246003801,"score_gpt":0.2318565050769267,"score_spread":0.2113428526168887,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}