{"id":"W4402031572","doi":"10.32920/26883565","title":"Metaverse and Marketing: Metaverse - Another Marketing Tool for Brands to Promote Their Products and Services","year":2024,"lang":"en","type":"preprint","venue":"","topic":"Virtual Reality Applications and Impacts","field":"Computer Science","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"Toronto Metropolitan University","funders":"","keywords":"Metaverse; Marketing; Advertising; Business; Computer science; Human–computer interaction; Virtual reality","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002545513,0.0008872658,0.0003172177,0.002971643,0.003642922,0.0200578,0.0008151761,0.004116858,0.05176552],"category_scores_gemma":[0.004772807,0.0004531803,0.0006946857,0.002668341,0.00483054,0.02739717,0.006972034,0.002896902,0.007983628],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.002027585,"about_ca_system_score_gemma":0.002069322,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.001162278,"about_ca_topic_score_gemma":0.002136929,"domain_scores_codex":[0.998477,0.0006864817,0.00004806642,0.0001452639,0.0005070084,0.0001361281],"domain_scores_gemma":[0.9979503,0.0008112909,0.0001848762,0.0004209387,0.0002583548,0.0003742564],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"not_applicable","study_design_scores_codex":[0.0001199508,0.0001613197,0.002296479,0.0003588758,0.00003938238,0.0004563622,0.01231588,0.0001990065,0.00245514,0.7267104,0.0754756,0.1794117],"study_design_scores_gemma":[0.0000326591,0.0001026765,0.002016376,0.0004471008,0.00003258593,0.0008672117,0.006671307,0.001097378,0.002588924,0.1109959,0.875104,0.00004400013],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"other","genre_gemma":"other","genre_scores_codex":[0.02386654,0.006085107,0.03921618,0.02626905,0.00210332,0.0001255746,0.0002914221,0.001925022,0.9001178],"genre_scores_gemma":[0.5143735,0.009814053,0.04601976,0.009692792,0.002589732,0.000307352,0.0004944481,0.002245334,0.414463],"genre_candidate":"other","genre_consensus":"other","teacher_disagreement_score":0.05176552,"threshold_uncertainty_score":0.173173,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02360021432079368,"score_gpt":0.2676195922014981,"score_spread":0.2440193778807044,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}