{"id":"W4402483489","doi":"10.1287/mksc.2022.0194","title":"Parallel Experimentation and Competitive Interference on Online Advertising Platforms","year":2024,"lang":"en","type":"article","venue":"Marketing Science","topic":"Consumer Market Behavior and Pricing","field":"Business, Management and Accounting","cited_by":4,"is_retracted":false,"has_abstract":true,"ca_institutions":"Kellogg's (Canada)","funders":"","keywords":"Advertising; Online advertising; Business; Interference (communication); Marketing; Computer science; Industrial organization; Telecommunications; The Internet; World Wide Web","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.07067437,0.0009554829,0.002192394,0.001524481,0.001721899,0.004649177,0.002565932,0.002155754,0.003676465],"category_scores_gemma":[0.312037,0.001122905,0.001724162,0.002181946,0.009233239,0.004876005,0.003956572,0.003372526,0.0005453847],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.002834402,"about_ca_system_score_gemma":0.001762705,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.004442665,"about_ca_topic_score_gemma":0.003282894,"domain_scores_codex":[0.9144656,0.05566647,0.00285289,0.00957571,0.01508526,0.002354049],"domain_scores_gemma":[0.4336534,0.4851301,0.03714105,0.03610726,0.006619284,0.001348983],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.006810821,0.002550267,0.4042362,0.000943042,0.00197947,0.001269839,0.007200463,0.07801423,0.01869857,0.2838156,0.001547071,0.1929344],"study_design_scores_gemma":[0.000790094,0.002718785,0.193412,0.0001667377,0.0008847565,0.0009773689,0.0008807531,0.2601975,0.02077774,0.5106797,0.008216927,0.0002976818],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.7735948,0.000841709,0.1947394,0.001570535,0.0001415774,0.0006499598,0.0002282072,0.0002474136,0.02798643],"genre_scores_gemma":[0.9838814,0.0001217609,0.01349528,0.0002615718,0.0001092213,0.000258973,0.00008556827,0.00004986671,0.001736407],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.07067437,"threshold_uncertainty_score":0.3737662,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02398011894875988,"score_gpt":0.2867033871989826,"score_spread":0.2627232682502227,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}