{"id":"W4402483489","doi":"10.1287/mksc.2022.0194","title":"Parallel Experimentation and Competitive Interference on Online Advertising Platforms","year":2024,"lang":"en","type":"article","venue":"Marketing Science","topic":"Consumer Market Behavior and Pricing","field":"Business, Management and Accounting","cited_by":4,"is_retracted":false,"has_abstract":true,"ca_institutions":"Kellogg's (Canada)","funders":"","keywords":"Advertising; Online advertising; Business; Interference (communication); Marketing; Computer science; Industrial organization; Telecommunications; The Internet; World Wide Web","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001209248,0.0001281017,0.00009618456,0.0003272614,0.0003191239,0.0008713707,0.0001919484,0.00002078357,0.0001392131],"category_scores_gemma":[0.0002566614,0.0001081195,0.00002461416,0.0006237031,0.000225669,0.001302678,0.000205093,0.0001353773,0.0000373868],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00003970081,"about_ca_system_score_gemma":0.00002882653,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00009625667,"about_ca_topic_score_gemma":0.00003041208,"domain_scores_codex":[0.9988974,0.00000758445,0.0001697765,0.0004018407,0.0002723206,0.0002510585],"domain_scores_gemma":[0.9995526,0.0002042882,0.00005026959,0.000116423,0.00005981515,0.0000165917],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"observational","study_design_scores_codex":[0.0003307794,0.0001089891,0.09246089,0.000430841,0.00001513318,0.00006719614,0.0009967177,0.00003717044,0.02977397,0.04770915,0.0003832592,0.8276859],"study_design_scores_gemma":[0.0006030062,0.00004600029,0.9054067,0.002861896,0.00006499753,0.00002359294,0.003809152,0.07386926,0.0009444536,0.002507112,0.009038885,0.0008249144],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9697546,0.0001871699,0.0004658813,0.0002517377,0.0005202086,0.0001181949,0.000001417765,0.0001646519,0.02853618],"genre_scores_gemma":[0.9984719,0.00001434464,0.0007559033,0.0004228901,0.0001516631,0.000006246528,0.00000544311,0.00001086894,0.0001607534],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.826861,"threshold_uncertainty_score":0.8402648,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02398011894875988,"score_gpt":0.2867033871989826,"score_spread":0.2627232682502227,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}