{"id":"W4402519107","doi":"10.1108/mip-02-2024-0136","title":"Recycling firm-generated content on social media platforms: phenomenon and research propositions","year":2024,"lang":"en","type":"article","venue":"Marketing Intelligence & Planning","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":1,"is_retracted":false,"has_abstract":true,"ca_institutions":"McGill University","funders":"","keywords":"Phenomenon; Business; Social media; Marketing; Content (measure theory); Advertising; Knowledge management; Computer science; World Wide Web","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.01192761,0.0004587426,0.0003946322,0.004513579,0.003354459,0.008729892,0.001529073,0.002517916,0.003205464],"category_scores_gemma":[0.02481974,0.0004945052,0.0004638897,0.004061065,0.0151256,0.009778417,0.003571021,0.00187162,0.0002664294],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.006530529,"about_ca_system_score_gemma":0.004658841,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.001722607,"about_ca_topic_score_gemma":0.002284278,"domain_scores_codex":[0.9898821,0.005782383,0.0004670133,0.001460601,0.001579749,0.0008282458],"domain_scores_gemma":[0.9493049,0.03791894,0.006850493,0.002658837,0.00259244,0.0006744292],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"theoretical_or_conceptual","study_design_scores_codex":[0.0002312211,0.001543274,0.1324606,0.002881781,0.0001026613,0.003256554,0.2319579,0.0009722715,0.003122609,0.5157069,0.002243146,0.1055211],"study_design_scores_gemma":[0.00005993776,0.0007203985,0.09511891,0.004680198,0.0001868444,0.002340826,0.7018886,0.006307373,0.006275337,0.1396695,0.04259972,0.0001523713],"study_design_candidate":"theoretical_or_conceptual","study_design_consensus":"theoretical_or_conceptual","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.8918067,0.002451729,0.02408516,0.01107631,0.00009029239,0.0009076079,0.0001877447,0.00006545011,0.06932909],"genre_scores_gemma":[0.993893,0.0005622072,0.004184856,0.0003191986,0.00002298975,0.000224056,0.00001898608,0.000006563416,0.000768074],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.01192761,"threshold_uncertainty_score":0.06307995,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.2741905469066009,"score_gpt":0.4236717369755225,"score_spread":0.1494811900689216,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}