{"id":"W4402769177","doi":"10.2139/ssrn.4927143","title":"How Do Brands Change Their Advertising Spending in Response to A Rival Brand's Product Recall?","year":2024,"lang":"en","type":"article","venue":"SSRN Electronic Journal","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":0,"is_retracted":false,"has_abstract":false,"ca_institutions":"McGill University","funders":"","keywords":"Advertising; Recall; Business; Product (mathematics); Brand management; Brand awareness; Marketing; Psychology; Cognitive psychology; Mathematics","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0006538806,0.0001719128,0.0002919195,0.0005459808,0.0002212986,0.001817237,0.0002389583,0.0008549226,0.004014087],"category_scores_gemma":[0.005457939,0.0003116808,0.0004004813,0.0005255874,0.0003809752,0.0007539521,0.000266091,0.0006955579,0.0008368005],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0004540986,"about_ca_system_score_gemma":0.0002623676,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.006946371,"about_ca_topic_score_gemma":0.01031765,"domain_scores_codex":[0.9996585,0.00008828779,0.00001841467,0.0000839913,0.0000819311,0.00006883215],"domain_scores_gemma":[0.9969038,0.001164391,0.001091246,0.0002389888,0.0003218882,0.0002796811],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.001722445,0.001124814,0.9333721,0.0000866024,0.0004934531,0.00009207083,0.001432987,0.0006626486,0.01235147,0.0007485966,0.001533441,0.04637938],"study_design_scores_gemma":[0.00001584786,0.0001592682,0.9960417,0.000009302681,0.00009854328,0.00007117389,0.0007955973,0.0006671539,0.00088671,0.0003512843,0.0008915534,0.00001192405],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9935439,0.0001773712,0.00017186,0.000386906,0.00002018395,0.000007373148,0.0001605323,0.000008853145,0.005523229],"genre_scores_gemma":[0.9975241,0.0001719803,0.0001290587,0.0002262433,0.0000207304,0.000006202299,0.0002381704,0.00001356643,0.001670068],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.006946371,"threshold_uncertainty_score":0.01381189,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.03163371645690552,"score_gpt":0.2672402938303211,"score_spread":0.2356065773734155,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}