{"id":"W4402869714","doi":"10.5267/j.jpm.2024.7.004","title":"The striking mechanisms of innovation theories to create collaborative competitive advantage opportunities in global digital marketing","year":2024,"lang":"en","type":"article","venue":"Journal of Project Management","topic":"Entrepreneurship Studies and Influences","field":"Business, Management and Accounting","cited_by":2,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Business; Competitive advantage; Marketing; Digital marketing; Industrial organization","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001540063,0.0001346803,0.0002026189,0.0004293355,0.0001226915,0.0006663585,0.0002271688,0.0000180016,0.00001122467],"category_scores_gemma":[0.0002617659,0.00008808889,0.00004921182,0.001766362,0.00006012056,0.00109057,0.0002641632,0.00009303835,0.000002464475],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00008140867,"about_ca_system_score_gemma":0.00004551899,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00001653912,"about_ca_topic_score_gemma":0.00003936752,"domain_scores_codex":[0.998632,0.00003148012,0.0006473103,0.000132751,0.0003691693,0.0001872928],"domain_scores_gemma":[0.9988531,0.0001511417,0.000437114,0.00008376996,0.0004692609,0.000005562815],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"qualitative","study_design_scores_codex":[0.0002623643,0.00003356009,0.004857238,0.0002879751,0.0001800778,0.0001172196,0.0003067515,0.00008681628,0.00001680467,0.9565846,0.001136127,0.03613052],"study_design_scores_gemma":[0.001213726,0.0003416284,0.01767847,0.005005687,0.0002762208,0.00001462538,0.4571362,0.0005057094,0.0002012739,0.1279669,0.3890583,0.0006012906],"study_design_candidate":"theoretical_or_conceptual","study_design_consensus":null,"genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.3837577,0.003108829,0.009510985,0.0100678,0.003038915,0.0022505,0.00008069462,0.0001140563,0.5880705],"genre_scores_gemma":[0.9983913,0.0004126084,0.0003842718,0.0002857874,0.0001981596,0.00001466334,0.000003386548,0.000009708014,0.0003001003],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.8286176,"threshold_uncertainty_score":0.642571,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02092332208759806,"score_gpt":0.2803574859667484,"score_spread":0.2594341638791503,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}