{"id":"W4403103549","doi":"10.59613/global.v2i9.304","title":"Sustainable Marketing Strategies: Aligning Brand Values with Consumer Demand for Environmental Responsibility","year":2024,"lang":"en","type":"article","venue":"Global International Journal of Innovative Research","topic":"Environmental Sustainability in Business","field":"Business, Management and Accounting","cited_by":2,"is_retracted":false,"has_abstract":true,"ca_institutions":"Institut national de psychiatrie légale Philippe-Pinel","funders":"","keywords":"Business; Marketing; Green marketing; Social responsibility; Environmental economics; Economics; Public relations","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0019626,0.0003338954,0.0001141351,0.0008871615,0.001396104,0.004353328,0.0003504403,0.001049513,0.003357137],"category_scores_gemma":[0.002182359,0.0001327517,0.0001989728,0.0006790904,0.001646638,0.0027906,0.001558729,0.0008215409,0.0005154109],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.001914824,"about_ca_system_score_gemma":0.00366205,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.001894147,"about_ca_topic_score_gemma":0.005015914,"domain_scores_codex":[0.9990891,0.0003482435,0.00002081366,0.00005690287,0.0003716901,0.0001132172],"domain_scores_gemma":[0.9989943,0.0003257597,0.000188106,0.00004005723,0.0002315415,0.0002202163],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"not_applicable","study_design_scores_codex":[0.0001015718,0.001388957,0.04613578,0.001065206,0.0001029118,0.0006067486,0.0264612,0.002214485,0.01342652,0.201839,0.02051407,0.6861435],"study_design_scores_gemma":[0.00008877665,0.0009936149,0.09195128,0.00178935,0.000175388,0.001051613,0.0782431,0.007070539,0.0194716,0.2371335,0.5618808,0.0001504201],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.4344591,0.003091633,0.02200334,0.03350956,0.0003258532,0.0003767025,0.00006006039,0.0001974103,0.5059764],"genre_scores_gemma":[0.9755229,0.001592827,0.01015088,0.002225621,0.00005653662,0.00007581318,0.00002582579,0.00002565232,0.01032406],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.004353328,"threshold_uncertainty_score":0.01389313,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02633416399026268,"score_gpt":0.3533089253119637,"score_spread":0.3269747613217011,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}