{"id":"W4403820478","doi":"10.1177/00222429241296459","title":"Sponsored Content as an Epistemic Market Object: How Platformization of Brand–Creator Partnerships Disrupts Valuation, Coproduction, and the Relationship Between Market Actors","year":2024,"lang":"en","type":"article","venue":"Journal of Marketing","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":14,"is_retracted":false,"has_abstract":true,"ca_institutions":"Concordia University","funders":"Social Sciences and Humanities Research Council of Canada; Concordia University","keywords":"Valuation (finance); Production (economics); Business; Content (measure theory); Object (grammar); Marketing; Advertising; Economics; Microeconomics; Computer science; Finance","routes":{"ca_aff":true,"ca_fund":true,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":["sts"],"consensus_categories":[],"category_scores_codex":[0.005658164,0.0003388533,0.0003538044,0.002053447,0.004123367,0.01699859,0.001368208,0.002766475,0.01026798],"category_scores_gemma":[0.02382612,0.000553888,0.0005440025,0.001572774,0.01435118,0.02261413,0.009409225,0.002195275,0.000957465],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.004380365,"about_ca_system_score_gemma":0.003160037,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.002684612,"about_ca_topic_score_gemma":0.002628013,"domain_scores_codex":[0.9952544,0.002595611,0.000153959,0.0006451305,0.0008188506,0.0005319949],"domain_scores_gemma":[0.9813901,0.01209494,0.002650355,0.002260154,0.0008318913,0.0007726789],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"qualitative","study_design_scores_codex":[0.0002862937,0.0002369602,0.01908742,0.0002628334,0.00004700789,0.001164995,0.1080748,0.001667661,0.004217132,0.817806,0.001851817,0.04529712],"study_design_scores_gemma":[0.0001046262,0.0002622767,0.01957793,0.0005040548,0.0001825052,0.001144407,0.1279053,0.0130417,0.007899579,0.7380815,0.09115428,0.0001418537],"study_design_candidate":"qualitative","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.7032091,0.0007479993,0.03863437,0.00490567,0.0001058765,0.0001246585,0.0001125406,0.0001644678,0.2519953],"genre_scores_gemma":[0.994331,0.0001358344,0.002283739,0.0001223966,0.00001221652,0.00003189988,0.00003263625,0.00004947789,0.003000826],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.9958766,"threshold_uncertainty_score":0.0343498,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.1115211598364657,"score_gpt":0.3325390015537371,"score_spread":0.2210178417172715,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}