{"id":"W4404501803","doi":"10.1057/s41254-024-00373-2","title":"Place branding at 20: the history, the challenge, the promise","year":2024,"lang":"en","type":"article","venue":"Place Branding and Public Diplomacy","topic":"Diverse Aspects of Tourism Research","field":"Social Sciences","cited_by":0,"is_retracted":false,"has_abstract":false,"ca_institutions":"Carleton University","funders":"","keywords":"Public diplomacy; Brand strategy; Diplomacy; Place branding; International political economy; Political science; International relations; Business; Politics; Strategic management; Marketing; Tourism; Law","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.004340628,0.0003554259,0.0004805053,0.001167091,0.005686497,0.01299963,0.000901579,0.00628901,0.01696631],"category_scores_gemma":[0.004157284,0.0002111545,0.0002989607,0.001433149,0.03480095,0.01471122,0.004972455,0.009012593,0.001128127],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.006210238,"about_ca_system_score_gemma":0.004620294,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00781526,"about_ca_topic_score_gemma":0.01390609,"domain_scores_codex":[0.9982945,0.0006292175,0.00004027324,0.0002198724,0.000338275,0.0004778533],"domain_scores_gemma":[0.9973364,0.0009184931,0.0002230118,0.0002024333,0.0003594364,0.0009601805],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"theoretical_or_conceptual","study_design_scores_codex":[0.00005604758,0.00009199304,0.001193886,0.00005827631,0.000004587439,0.00008622658,0.008968502,0.00007569862,0.0001507762,0.9224123,0.0176894,0.04921223],"study_design_scores_gemma":[0.00001757299,0.00009823249,0.005076931,0.0006005757,0.000008922704,0.0002754573,0.03398841,0.0002666744,0.0003310844,0.498104,0.4611775,0.000054489],"study_design_candidate":"theoretical_or_conceptual","study_design_consensus":"theoretical_or_conceptual","genre_codex":"other","genre_gemma":"review","genre_scores_codex":[0.1301262,0.03397343,0.002276582,0.3724792,0.004893759,0.00001929049,0.0001207908,0.00006554718,0.4560453],"genre_scores_gemma":[0.9327574,0.008713524,0.0006856603,0.01894992,0.003115461,0.0000163899,0.00003716066,0.00005376205,0.03567071],"genre_candidate":"review","genre_consensus":null,"teacher_disagreement_score":0.01696631,"threshold_uncertainty_score":0.05675799,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.0548319599375342,"score_gpt":0.3220591050501521,"score_spread":0.2672271451126179,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}