{"id":"W4405142818","doi":"10.1016/j.bushor.2024.12.002","title":"Brand responses to influencer scandals: An action plan for managers","year":2024,"lang":"en","type":"article","venue":"Business Horizons","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":4,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Windsor","funders":"","keywords":"Action plan; Business; Action (physics); Plan (archaeology); Advertising; Marketing; Public relations; Operations management; Management; Political science; Engineering; Economics; History","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.04187278,0.00158377,0.0008205571,0.002840371,0.00892172,0.009849801,0.004046463,0.01018221,0.008030365],"category_scores_gemma":[0.0571381,0.001161199,0.001135659,0.0009982511,0.00343466,0.009231608,0.006912183,0.009158352,0.002874807],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00591256,"about_ca_system_score_gemma":0.02672348,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.004244922,"about_ca_topic_score_gemma":0.00999561,"domain_scores_codex":[0.9783089,0.01296642,0.001197894,0.0007146274,0.0036499,0.003162436],"domain_scores_gemma":[0.9491982,0.01654478,0.005635017,0.001778476,0.00800279,0.01884069],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"qualitative","study_design_scores_codex":[0.0007128306,0.009469136,0.06240018,0.001465006,0.0001989385,0.009966255,0.1164712,0.008917637,0.01261418,0.03473102,0.212576,0.5304777],"study_design_scores_gemma":[0.000452264,0.005045253,0.0505236,0.003644201,0.0002296116,0.002802785,0.4518812,0.03169516,0.007764525,0.1027478,0.3419677,0.001245869],"study_design_candidate":"qualitative","study_design_consensus":null,"genre_codex":"commentary","genre_gemma":"empirical","genre_scores_codex":[0.2331915,0.003411633,0.1157614,0.5299342,0.002223183,0.02139909,0.0004494834,0.003788784,0.0898407],"genre_scores_gemma":[0.6463674,0.003138232,0.2990442,0.01883039,0.0007710515,0.008683467,0.0005228088,0.0001948888,0.02244755],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.04187278,"threshold_uncertainty_score":0.2214471,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.09301227151980442,"score_gpt":0.336524208843018,"score_spread":0.2435119373232136,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}