{"id":"W4406087045","doi":"10.62233/ijrrr18","title":"The Role of Emotional Advertising in Building Emotional Connections with Customers","year":2024,"lang":"en","type":"article","venue":"International Journal of Recent Research and Review","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Advertising; Psychology; Business; Marketing","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0073032,0.0003675323,0.000556551,0.04383771,0.001665174,0.007838833,0.000611458,0.0006066062,0.004602484],"category_scores_gemma":[0.06153228,0.0002210892,0.0006379453,0.05858798,0.001371758,0.005667296,0.002058741,0.0005377902,0.0007569271],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.001693115,"about_ca_system_score_gemma":0.002158158,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.002810407,"about_ca_topic_score_gemma":0.005113086,"domain_scores_codex":[0.9910991,0.002777797,0.001325629,0.0005672212,0.003849875,0.0003803862],"domain_scores_gemma":[0.926319,0.05131033,0.009335315,0.002579423,0.009537063,0.0009188424],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"observational","study_design_scores_codex":[0.0001997181,0.0001766881,0.3949059,0.01025684,0.0007540458,0.0008095342,0.02113508,0.001006247,0.003140213,0.04270945,0.01481946,0.5100868],"study_design_scores_gemma":[0.0000393857,0.0001626827,0.6969274,0.004659161,0.001546163,0.002245213,0.02556357,0.002698547,0.004117651,0.02348992,0.2384131,0.0001373518],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.646992,0.04104487,0.007143294,0.005897524,0.0004903424,0.0003486624,0.005642415,0.0003719316,0.2920689],"genre_scores_gemma":[0.9766628,0.01294251,0.00415632,0.0002377013,0.0004973918,0.0001170964,0.001334878,0.00005724297,0.003994104],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.04383771,"threshold_uncertainty_score":0.03862345,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.04268006059408645,"score_gpt":0.4247982048870343,"score_spread":0.3821181442929478,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}