{"id":"W4406923429","doi":"10.47604/ijcpr.3196","title":"Influence of Celebrity Endorsement on Public Relations Campaigns in Canada","year":2025,"lang":"en","type":"article","venue":"International Journal of Communication and Public Relation","topic":"Media Studies and Communication","field":"Social Sciences","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Alberta","funders":"","keywords":"Political science; Advertising; Psychology; Public relations; Business","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002205404,0.0002689668,0.0003525697,0.001888498,0.006289383,0.003608756,0.0008768706,0.0006080105,0.008259942],"category_scores_gemma":[0.01115803,0.0002650465,0.0003866037,0.002661308,0.001900177,0.0007792781,0.001712399,0.001278747,0.0003555331],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.05660765,"about_ca_system_score_gemma":0.1043923,"about_ca_topic_candidate":true,"about_ca_topic_consensus":true,"about_ca_topic_score_codex":0.9921565,"about_ca_topic_score_gemma":0.9947526,"domain_scores_codex":[0.9969212,0.0005421729,0.00007945555,0.0002708501,0.00123567,0.0009506478],"domain_scores_gemma":[0.9843673,0.003249422,0.002422513,0.0003773704,0.005728384,0.003855006],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.000694225,0.0004122785,0.8294098,0.0005680321,0.0001977536,0.001011337,0.038068,0.0009115131,0.00169033,0.0132209,0.02056622,0.09324961],"study_design_scores_gemma":[0.00002371817,0.00007136339,0.9346271,0.0002138138,0.00007723798,0.00008369955,0.02729184,0.0009242973,0.0005966591,0.0004721772,0.03555468,0.00006345466],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.92853,0.002368388,0.0004008833,0.008923884,0.0001172843,0.0001044685,0.001192305,0.00007418518,0.05828857],"genre_scores_gemma":[0.9947168,0.0004606041,0.0001587719,0.0001943228,0.00001172335,0.000009684606,0.0001068999,0.00001046005,0.004330732],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.05660765,"threshold_uncertainty_score":0.4107192,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02524929286772297,"score_gpt":0.3142618708548858,"score_spread":0.2890125779871628,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}