{"id":"W4407374233","doi":"10.1109/emr.2025.3540373","title":"The NPD Game Is Won or Lost in the First Five Plays: How AI Can Help in Product Innovation","year":2025,"lang":"en","type":"article","venue":"IEEE Engineering Management Review","topic":"Big Data and Business Intelligence","field":"Business, Management and Accounting","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"McMaster University","funders":"","keywords":"Product (mathematics); New product development; Business; Product innovation; Computer science; Marketing; Industrial organization; Mathematics","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001056601,0.0002517245,0.0002642303,0.0004314728,0.00009655124,0.0004297476,0.0008212295,0.00003574345,0.00004155455],"category_scores_gemma":[0.0002291344,0.0001506268,0.00004519117,0.004474062,0.00002889947,0.0005654519,0.0001801915,0.0002594923,0.00007223718],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00007112024,"about_ca_system_score_gemma":0.00001442488,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0001597741,"about_ca_topic_score_gemma":0.0004978557,"domain_scores_codex":[0.9985713,0.00001187684,0.0004422475,0.0003606664,0.000273873,0.0003400382],"domain_scores_gemma":[0.999075,0.00006534754,0.0001343535,0.0006222344,0.0000992869,0.00000379602],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"not_applicable","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00005392482,0.0002319183,0.003372526,0.05159838,0.0001587903,0.0001240211,0.0001899346,0.003861526,0.00002282674,0.07951148,0.6068658,0.2540089],"study_design_scores_gemma":[0.0001603068,0.000003389681,0.004686187,0.006599772,0.00006059846,0.000001092272,0.00007238401,0.002768258,0.00003055967,0.0001850768,0.985212,0.0002203697],"study_design_candidate":"not_applicable","study_design_consensus":"not_applicable","genre_codex":"commentary","genre_gemma":"empirical","genre_scores_codex":[0.02896333,0.114157,0.02343434,0.7774534,0.009460026,0.0190218,0.00003702851,0.0006867224,0.02678637],"genre_scores_gemma":[0.8563409,0.07781424,0.0001625565,0.05475453,0.00120814,0.001184717,0.0001169607,0.00008056813,0.008337395],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.8273776,"threshold_uncertainty_score":0.6142383,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.03693813926299464,"score_gpt":0.2748880716836709,"score_spread":0.2379499324206763,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}