{"id":"W4407671772","doi":"10.1080/0965254x.2025.2468679","title":"Designing robust electronic surveys in marketing research","year":2025,"lang":"en","type":"article","venue":"Journal of Strategic Marketing","topic":"Customer Service Quality and Loyalty","field":"Business, Management and Accounting","cited_by":3,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Ottawa","funders":"","keywords":"Business; Marketing; Marketing research; Survey research; Business administration","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":["metaresearch"],"consensus_categories":[],"category_scores_codex":[0.3614202,0.001168002,0.001810464,0.006341959,0.001784786,0.007095427,0.002480197,0.004009059,0.009451393],"category_scores_gemma":[0.555397,0.001732117,0.001470928,0.01049736,0.003283458,0.008921303,0.004978012,0.003670273,0.005786728],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.002121764,"about_ca_system_score_gemma":0.009083183,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.001040144,"about_ca_topic_score_gemma":0.001333325,"domain_scores_codex":[0.5021425,0.4523987,0.02194809,0.005798467,0.01612274,0.001589432],"domain_scores_gemma":[0.3546383,0.5092842,0.03227871,0.05455576,0.0472095,0.002033614],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"theoretical_or_conceptual","study_design_scores_codex":[0.0006775879,0.0005431866,0.01824162,0.009312203,0.0005370411,0.000264464,0.007775866,0.005487602,0.002580798,0.07672982,0.0411583,0.8366916],"study_design_scores_gemma":[0.001379578,0.004312087,0.03325728,0.02461292,0.0009795249,0.0005979087,0.0176948,0.02255064,0.01163372,0.2658093,0.6166447,0.0005274609],"study_design_candidate":"theoretical_or_conceptual","study_design_consensus":null,"genre_codex":"methods","genre_gemma":"methods","genre_scores_codex":[0.01227302,0.003920753,0.935038,0.01007033,0.001950051,0.0222979,0.001603395,0.001463336,0.01138329],"genre_scores_gemma":[0.04063708,0.00365612,0.9120297,0.003415903,0.0008186057,0.03671879,0.0008084173,0.0002570086,0.001658394],"genre_candidate":"methods","genre_consensus":"methods","teacher_disagreement_score":0.3614202,"threshold_uncertainty_score":0.7874826,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.1008565141240573,"score_gpt":0.3278938247223077,"score_spread":0.2270373105982504,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}