{"id":"W4408563485","doi":"10.1080/00913367.2025.2453477","title":"Quality and Intention Signaling: A Meta-Analysis of How Sponsorship Relates to Consumer Responses According to Content, Observability, Credibility, and National Culture","year":2025,"lang":"en","type":"article","venue":"Journal of Advertising","topic":"Customer Service Quality and Loyalty","field":"Business, Management and Accounting","cited_by":1,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of New Brunswick","funders":"Social Sciences and Humanities Research Council of Canada","keywords":"Credibility; Observability; Advertising; Content analysis; Quality (philosophy); Source credibility; Marketing; Business; Psychology; Political science; Sociology; Mathematics; Law; Social science","routes":{"ca_aff":true,"ca_fund":true,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.02116643,0.001785667,0.00610939,0.00474167,0.0006177126,0.003692206,0.001459172,0.001660487,0.002194519],"category_scores_gemma":[0.04514654,0.001003469,0.03223097,0.005051354,0.001206915,0.001983303,0.001428649,0.002170748,0.0002310841],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.001906588,"about_ca_system_score_gemma":0.002020486,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.006109086,"about_ca_topic_score_gemma":0.01036028,"domain_scores_codex":[0.9877303,0.006890679,0.002452604,0.001541473,0.001186443,0.0001984873],"domain_scores_gemma":[0.9560733,0.03501408,0.004825383,0.001844756,0.001874236,0.0003681857],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"meta_analysis","study_design_gemma":"meta_analysis","study_design_scores_codex":[0.002289784,0.00009092745,0.01639154,0.07270541,0.8928441,0.00006682445,0.0003318079,0.000362743,0.0003737377,0.0002512772,0.0004553865,0.01383635],"study_design_scores_gemma":[0.0004209933,0.0002856358,0.01097188,0.006025134,0.9800388,0.00005753992,0.00008916904,0.0002125777,0.0002777834,0.0004151393,0.001179801,0.00002560236],"study_design_candidate":"meta_analysis","study_design_consensus":"meta_analysis","genre_codex":"review","genre_gemma":"empirical","genre_scores_codex":[0.05116782,0.9422262,0.002961201,0.0007331402,0.0002850513,0.00045843,0.0008771293,0.00006602125,0.001225048],"genre_scores_gemma":[0.7201824,0.2688423,0.005528755,0.001713921,0.0002769392,0.001212729,0.001436596,0.00009289254,0.0007134609],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.02116643,"threshold_uncertainty_score":0.1119401,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.2367645576524224,"score_gpt":0.374526865446888,"score_spread":0.1377623077944655,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}