{"id":"W4408563485","doi":"10.1080/00913367.2025.2453477","title":"Quality and Intention Signaling: A Meta-Analysis of How Sponsorship Relates to Consumer Responses According to Content, Observability, Credibility, and National Culture","year":2025,"lang":"en","type":"article","venue":"Journal of Advertising","topic":"Customer Service Quality and Loyalty","field":"Business, Management and Accounting","cited_by":1,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of New Brunswick","funders":"Social Sciences and Humanities Research Council of Canada","keywords":"Credibility; Observability; Advertising; Content analysis; Quality (philosophy); Source credibility; Marketing; Business; Psychology; Political science; Sociology; Mathematics; Law; Social science","routes":{"ca_aff":true,"ca_fund":true,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.006909266,0.0001849414,0.0009857373,0.001070456,0.0001656059,0.0003112842,0.0001960062,0.00009182595,0.00003461159],"category_scores_gemma":[0.006330136,0.0001478066,0.0005041535,0.00153145,0.00007393325,0.001065088,0.0002488234,0.0002225955,0.000001160035],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00006561444,"about_ca_system_score_gemma":0.00004900384,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0003658225,"about_ca_topic_score_gemma":0.0003018105,"domain_scores_codex":[0.9977836,0.000275913,0.0009497794,0.0002915259,0.0005228557,0.0001763312],"domain_scores_gemma":[0.9964636,0.0009491618,0.0006940715,0.0001765657,0.001666945,0.00004965953],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.003282549,0.0002342417,0.9200876,0.0009137762,0.02667831,0.00000868139,0.001093111,0.0006126899,0.0383882,0.007206904,0.0004297011,0.001064265],"study_design_scores_gemma":[0.0006690804,0.00004886323,0.9557707,0.0001929324,0.03072853,0.000006123355,0.004909275,0.0004850498,0.0007783836,0.004104908,0.002040448,0.0002657325],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9854252,0.0009757217,0.001634093,0.01149815,0.0001159462,0.0001936355,0.00001382653,0.00001460195,0.000128767],"genre_scores_gemma":[0.9952803,0.0000120849,0.001335246,0.003101151,0.00005872135,0.000002977473,0.000003980044,0.00000739704,0.0001981609],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.03760982,"threshold_uncertainty_score":0.7578222,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.2367645576524224,"score_gpt":0.374526865446888,"score_spread":0.1377623077944655,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}