{"id":"W4409310168","doi":"10.18060/28483","title":"Executing a Social Media Advertising Campaign for a Community Sport Organization","year":2025,"lang":"en","type":"article","venue":"Sports Innovation Journal","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":1,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Advertising; Advertising campaign; Business; Social media; Public relations; Political science","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["sts"],"consensus_categories":[],"category_scores_codex":[0.004916054,0.00009446125,0.0001784202,0.0003081347,0.003395018,0.0002651454,0.0001961558,0.0001344489,0.00005998289],"category_scores_gemma":[0.007054861,0.0001035031,0.00004835392,0.002360769,0.0001533346,0.0003792288,0.00002930908,0.0004045197,9.758469e-7],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0002410481,"about_ca_system_score_gemma":0.0006744922,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00005506387,"about_ca_topic_score_gemma":0.00008377363,"domain_scores_codex":[0.9985409,0.0001257505,0.0005269517,0.00009669389,0.0004215267,0.0002881963],"domain_scores_gemma":[0.9977531,0.0002657833,0.0003902365,0.00007042955,0.00146989,0.00005052814],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"observational","study_design_scores_codex":[0.0000888813,0.0001889118,0.1088723,0.00005579833,0.0000552525,0.00001096334,0.1257725,0.000006630875,0.0001617515,0.4188761,0.01619569,0.3297152],"study_design_scores_gemma":[0.0019344,0.00004645229,0.3162244,0.0006934048,0.0001138483,0.00001567587,0.279285,0.00002330185,0.0002445328,0.1673709,0.2333342,0.0007138111],"study_design_candidate":"theoretical_or_conceptual","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9440006,0.00001414391,0.005056499,0.002062423,0.002131556,0.0002015675,0.000004028002,0.0001136762,0.04641549],"genre_scores_gemma":[0.996962,0.000009489758,0.0006651987,0.0005110219,0.001004246,0.000004504903,0.00005688329,0.00001353752,0.0007731155],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.3290014,"threshold_uncertainty_score":0.9979025,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02284738182459822,"score_gpt":0.3176543496674852,"score_spread":0.294806967842887,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}