{"id":"W4409409744","doi":"10.1108/jbim-08-2023-0466","title":"Experiential value of the augmented reality experience in business-to-business marketing: a stakeholder approach","year":2025,"lang":"en","type":"article","venue":"Journal of Business and Industrial Marketing","topic":"Consumer Retail Behavior Studies","field":"Business, Management and Accounting","cited_by":2,"is_retracted":false,"has_abstract":true,"ca_institutions":"Université Laval; Université de Sherbrooke","funders":"","keywords":"Experiential learning; Stakeholder; Business; Value (mathematics); Marketing; Augmented reality; Knowledge management; Psychology; Public relations; Computer science; Political science; Pedagogy; Human–computer interaction","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["metaepi_narrow"],"consensus_categories":[],"category_scores_codex":[0.004164824,0.0003601186,0.0008065014,0.0007852705,0.0003213224,0.0003270189,0.0006097868,0.0001876655,0.00005025628],"category_scores_gemma":[0.007681672,0.0002684137,0.0001224576,0.005281571,0.000261215,0.0009170447,0.0008921798,0.0004472624,4.352219e-7],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00009952875,"about_ca_system_score_gemma":0.000245781,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0008989421,"about_ca_topic_score_gemma":0.00007384175,"domain_scores_codex":[0.9967701,0.0002554241,0.001468504,0.000407455,0.0006587517,0.0004397878],"domain_scores_gemma":[0.9962564,0.0003077706,0.001294266,0.0003668904,0.001744693,0.00002996593],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.002429413,0.0003294098,0.9560111,0.0005669779,0.00007436738,0.00001714427,0.0002546389,0.000236429,0.001995,0.0002360817,0.001032242,0.03681726],"study_design_scores_gemma":[0.002346934,0.000004481166,0.9821059,0.00175413,0.0001600567,0.00001183728,0.002539047,0.0002794406,0.00002917867,0.00001105905,0.01049367,0.0002642701],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9907289,0.0003018379,0.0003445478,0.003287706,0.0019401,0.0005524122,0.000003761721,0.00001832806,0.002822393],"genre_scores_gemma":[0.9989865,0.00005307951,0.0002065113,0.0001386312,0.0004256382,0.00002994984,0.000002620641,0.00002726783,0.0001297866],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.03655299,"threshold_uncertainty_score":0.9999768,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.09349079895195238,"score_gpt":0.2821385477453708,"score_spread":0.1886477487934184,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}