{"id":"W4410130692","doi":"10.1080/0267257x.2025.2500571","title":"Influencer profiling: a comprehensive categorisation of social media influencers and their association with digital engagement","year":2025,"lang":"en","type":"article","venue":"Journal of Marketing Management","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":4,"is_retracted":false,"has_abstract":true,"ca_institutions":"Université du Québec à Montréal","funders":"","keywords":"Influencer marketing; Profiling (computer programming); Social media; Association (psychology); Advertising; Business; Psychology; Marketing; Computer science; World Wide Web; Relationship marketing; Marketing management","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.005286654,0.0001252168,0.0002848448,0.0002376595,0.0003046422,0.0001993006,0.0001879824,0.00007851681,0.000007163061],"category_scores_gemma":[0.002855045,0.0001021084,0.00007925901,0.0004148235,0.0001893211,0.0003820862,0.00008754011,0.0002062896,5.350425e-7],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0003621365,"about_ca_system_score_gemma":0.0001686946,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00001961265,"about_ca_topic_score_gemma":0.0000180703,"domain_scores_codex":[0.9978396,0.0006407674,0.0004981891,0.0001357597,0.0006505263,0.0002351743],"domain_scores_gemma":[0.9963738,0.002103714,0.0008286622,0.0000615326,0.0005697795,0.00006252717],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"observational","study_design_scores_codex":[0.002922362,0.0004584672,0.412809,0.001183979,0.002344563,0.00003455682,0.1203813,0.0001475197,0.0003500778,0.02944283,0.007566794,0.4223586],"study_design_scores_gemma":[0.002422179,0.0001584771,0.639478,0.000979811,0.0003127817,0.000001247052,0.2681966,0.0000323419,0.0001785333,0.004912818,0.08292397,0.0004032479],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9170342,0.000119708,0.000096817,0.001115593,0.0003470471,0.0002523117,0.000004473329,0.00002013963,0.08100969],"genre_scores_gemma":[0.998761,0.0001833007,0.0003717916,0.0000877632,0.0001453628,0.000006560681,0.000002022436,0.000007367883,0.0004348071],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.4219553,"threshold_uncertainty_score":0.4163859,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01305598589843575,"score_gpt":0.264081843968112,"score_spread":0.2510258580696763,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}