{"id":"W4410233101","doi":"10.1287/mksc.2024.0879","title":"Advertising Platforms and Privacy","year":2025,"lang":"en","type":"article","venue":"Marketing Science","topic":"Privacy, Security, and Data Protection","field":"Social Sciences","cited_by":2,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Toronto","funders":"","keywords":"Consumer privacy; Online advertising; Advertising; Internet privacy; Business; Computer science; Information privacy; Display advertising; Marketing; Computer security; World Wide Web; The Internet","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.003759317,0.00032614,0.0003747702,0.001212506,0.00236005,0.007810561,0.0006562809,0.003260251,0.01166081],"category_scores_gemma":[0.01462208,0.0003478114,0.0005885519,0.001137783,0.005798223,0.006429769,0.002587985,0.003739754,0.0007977943],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.002347037,"about_ca_system_score_gemma":0.002313152,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.002119875,"about_ca_topic_score_gemma":0.002028963,"domain_scores_codex":[0.9965727,0.001462598,0.0001001112,0.0004249448,0.0009094077,0.00053017],"domain_scores_gemma":[0.9725432,0.01948611,0.004043424,0.002203468,0.001128559,0.0005953615],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"theoretical_or_conceptual","study_design_scores_codex":[0.0000744191,0.0001096653,0.0045987,0.00006233872,0.0000276827,0.0001651376,0.0006049205,0.001782448,0.0006308862,0.9686275,0.002039443,0.02127688],"study_design_scores_gemma":[0.00006246007,0.0001781169,0.01389474,0.0003333139,0.00008696302,0.0007123052,0.001870067,0.005487499,0.00211693,0.8912368,0.08396498,0.00005594172],"study_design_candidate":"theoretical_or_conceptual","study_design_consensus":"theoretical_or_conceptual","genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.3089539,0.006662218,0.0243798,0.04320161,0.0002471076,0.0001157492,0.0002773233,0.00007346354,0.6160888],"genre_scores_gemma":[0.9864138,0.001807699,0.001074185,0.001647356,0.0002238376,0.00003117844,0.00002754212,0.00001507823,0.00875924],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.01166081,"threshold_uncertainty_score":0.03900933,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01506186110798547,"score_gpt":0.3082558830905047,"score_spread":0.2931940219825192,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}