{"id":"W4410242029","doi":"10.62051/z0e5ds71","title":"Analysis of Apple's Integrated Marketing Strategy and Research on Brand Image Enhancement","year":2024,"lang":"en","type":"article","venue":"Transactions on Economics Business and Management Research","topic":"E-commerce and Technology Innovations","field":"Business, Management and Accounting","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"Columbia College","funders":"","keywords":"Business; Marketing; Advertising; Brand image","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.003151083,0.0001875823,0.0002980276,0.005876466,0.0005307419,0.0007029459,0.0002464205,0.0001048473,0.0004283062],"category_scores_gemma":[0.00002393168,0.0001757587,0.00006326928,0.00557004,0.0005262016,0.0005934059,0.00007222553,0.0005649547,0.00005941353],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0000777666,"about_ca_system_score_gemma":0.00002975014,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0008984045,"about_ca_topic_score_gemma":0.0005816845,"domain_scores_codex":[0.9982434,0.00005374156,0.0003964452,0.0005960938,0.0002676014,0.0004427191],"domain_scores_gemma":[0.9987888,0.0003307699,0.00005512932,0.0003780973,0.0004270484,0.00002012048],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"not_applicable","study_design_scores_codex":[0.0004422989,0.0006182365,0.0005590304,0.002128787,0.002404311,0.00003311038,0.0000792157,0.00162669,0.000507093,0.4825616,0.002455583,0.5065841],"study_design_scores_gemma":[0.004921143,0.0004809116,0.1401531,0.002622118,0.003395068,0.000008651584,0.02379732,0.310033,0.001985922,0.03248207,0.4777326,0.00238809],"study_design_candidate":"theoretical_or_conceptual","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9098772,0.0002751084,0.01628177,0.009836988,0.0001877831,0.001172778,0.00005493107,0.0001673822,0.06214606],"genre_scores_gemma":[0.9945282,0.003097351,0.0001961732,0.0001143665,0.00005524,0.0001815447,0.00007709408,0.00002940801,0.001720612],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.504196,"threshold_uncertainty_score":0.7167233,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.06233645394078011,"score_gpt":0.3397833440296636,"score_spread":0.2774468900888835,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}