{"id":"W4410697190","doi":"10.1142/s0218348x25300065","title":"THE APPLICATION OF FRACTAL THEORY IN MARKETING: WHAT CAN WE DO?","year":2025,"lang":"en","type":"article","venue":"Fractals","topic":"Complex Systems and Time Series Analysis","field":"Economics, Econometrics and Finance","cited_by":3,"is_retracted":false,"has_abstract":true,"ca_institutions":"University Canada West","funders":"","keywords":"Fractal; Mathematics; Statistical physics; Computer science; Marketing; Business; Physics; Mathematical analysis","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.006677165,0.0009681161,0.001816812,0.003195314,0.001925948,0.005807808,0.001447002,0.004486161,0.004896908],"category_scores_gemma":[0.01646722,0.0004284965,0.000962943,0.002218503,0.009008033,0.01520832,0.002070243,0.005171478,0.001197061],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.002699744,"about_ca_system_score_gemma":0.002387242,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.003810729,"about_ca_topic_score_gemma":0.00257686,"domain_scores_codex":[0.9988478,0.0005836434,0.00005099357,0.0001281956,0.000297552,0.00009175421],"domain_scores_gemma":[0.9859357,0.01118261,0.0005377763,0.0006557666,0.001152794,0.0005352875],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"theoretical_or_conceptual","study_design_scores_codex":[0.0000942567,0.0001182702,0.003108931,0.002793852,0.0001570386,0.0003020836,0.00214352,0.004440198,0.0005275608,0.5779518,0.04527302,0.3630893],"study_design_scores_gemma":[0.00001636413,0.00006734892,0.001655174,0.00206961,0.00003131956,0.000274704,0.001447271,0.00325234,0.000250537,0.8330915,0.157775,0.00006893574],"study_design_candidate":"theoretical_or_conceptual","study_design_consensus":"theoretical_or_conceptual","genre_codex":"review","genre_gemma":"empirical","genre_scores_codex":[0.009154242,0.6413425,0.02858254,0.294101,0.005105953,0.00004719263,0.0001509736,0.0001829087,0.02133278],"genre_scores_gemma":[0.2103368,0.7309307,0.02139584,0.02252334,0.01028789,0.0001139275,0.0001216018,0.00008895275,0.004200861],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.006677165,"threshold_uncertainty_score":0.03531265,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01037192556027549,"score_gpt":0.2217994707448797,"score_spread":0.2114275451846042,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}