{"id":"W4411160365","doi":"10.54254/2754-1169/2024.23663","title":"Transforming Marketing Strategies to a Sustainable Future","year":2025,"lang":"en","type":"article","venue":"Advances in Economics Management and Political Sciences","topic":"Innovation and Socioeconomic Development","field":"Business, Management and Accounting","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Toronto","funders":"","keywords":"Business; Marketing","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.00290957,0.0005516423,0.0001845961,0.001443505,0.003445043,0.01375058,0.0006858874,0.002439767,0.01053978],"category_scores_gemma":[0.00301903,0.0001979153,0.0003212049,0.0008888583,0.007930987,0.01112567,0.00390131,0.002549855,0.001916469],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00416643,"about_ca_system_score_gemma":0.00524669,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.002441098,"about_ca_topic_score_gemma":0.003089726,"domain_scores_codex":[0.9985242,0.0007291027,0.00003187864,0.0001136734,0.0003925534,0.0002085623],"domain_scores_gemma":[0.9989263,0.0003561324,0.0001423926,0.00007756339,0.0002270461,0.0002704152],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00001616573,0.00008611867,0.00120123,0.0001383321,0.00001672676,0.0003023688,0.01132941,0.0007388864,0.0008407542,0.8874518,0.01858033,0.07929792],"study_design_scores_gemma":[0.000008767189,0.00003740719,0.001229708,0.0003510713,0.000009684055,0.0001774197,0.01931943,0.00119792,0.0006085996,0.3331176,0.6439187,0.00002362198],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.04781111,0.005137052,0.0159386,0.1043279,0.0007670178,0.0001542807,0.00005173678,0.0001859081,0.8256264],"genre_scores_gemma":[0.8664632,0.01042268,0.01405332,0.0110889,0.0006147217,0.0001520816,0.00006197986,0.0001426677,0.09700047],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.01375058,"threshold_uncertainty_score":0.03525907,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.005563787569825784,"score_gpt":0.2495696162445689,"score_spread":0.2440058286747432,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}