{"id":"W4411167368","doi":"10.1007/s11002-025-09781-7","title":"A new technique for measuring a firm’s marketing emphasis","year":2025,"lang":"en","type":"article","venue":"Marketing Letters","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":3,"is_retracted":false,"has_abstract":false,"ca_institutions":"McGill University","funders":"","keywords":"Emphasis (telecommunications); Business; Marketing; Industrial organization; Computer science; Telecommunications","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002054931,0.0005901449,0.0004470409,0.005951157,0.0007710625,0.001408361,0.0005600282,0.0008501172,0.009153897],"category_scores_gemma":[0.0143718,0.0003268986,0.0004188196,0.004639626,0.000597644,0.002154021,0.001077733,0.001162004,0.002586049],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0006585182,"about_ca_system_score_gemma":0.000469228,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.001856748,"about_ca_topic_score_gemma":0.002925999,"domain_scores_codex":[0.9967861,0.0009076224,0.0002353263,0.0004271678,0.001517713,0.0001260771],"domain_scores_gemma":[0.9795323,0.01385447,0.001734757,0.001059397,0.003442563,0.0003765265],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"not_applicable","study_design_scores_codex":[0.001091519,0.0006991823,0.1048274,0.0005912525,0.0002131802,0.0002399976,0.007095971,0.00119369,0.08752554,0.02168143,0.01451292,0.7603279],"study_design_scores_gemma":[0.0002845862,0.002559846,0.6962751,0.0003295951,0.0005462261,0.00259325,0.007535969,0.05055557,0.07725267,0.01996922,0.1415704,0.0005274591],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"methods","genre_gemma":"methods","genre_scores_codex":[0.3914046,0.001145388,0.4822508,0.0008325194,0.001244117,0.000838427,0.002819139,0.003396289,0.1160688],"genre_scores_gemma":[0.692157,0.0004780066,0.2747632,0.0003983662,0.0004145368,0.001295305,0.0006676494,0.0003706904,0.02945529],"genre_candidate":"methods","genre_consensus":"methods","teacher_disagreement_score":0.009153897,"threshold_uncertainty_score":0.03062284,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02427677738641182,"score_gpt":0.2479568997685981,"score_spread":0.2236801223821863,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}