{"id":"W4412123179","doi":"10.1080/00218499.2025.2491873","title":"Unpacking Consumer Envy Towards Virtual Influencers: Role of Deservingness and Impact on Consumer Engagement","year":2025,"lang":"en","type":"article","venue":"Journal of Advertising Research","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":1,"is_retracted":false,"has_abstract":true,"ca_institutions":"Wilfrid Laurier University","funders":"","keywords":"Unpacking; Influencer marketing; Business; Marketing; Psychology; Consumer research; Advertising; Relationship marketing; Marketing management","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002621349,0.0001546167,0.0003066016,0.001403988,0.0003127196,0.0003988352,0.0003533562,0.00007950088,0.0002452765],"category_scores_gemma":[0.0007504681,0.000126508,0.0001277293,0.0007625493,0.0002612231,0.0008551807,0.0002355068,0.0005411498,0.00002720482],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0001344526,"about_ca_system_score_gemma":0.0002239723,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0005222369,"about_ca_topic_score_gemma":0.00002035456,"domain_scores_codex":[0.9979387,0.0001209705,0.0006332049,0.0002073836,0.0007997954,0.0002999761],"domain_scores_gemma":[0.997759,0.0003004145,0.0003486486,0.0002606385,0.001295207,0.00003613301],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"observational","study_design_scores_codex":[0.0006122513,0.0002409965,0.2467428,0.0002122204,0.0001899993,0.00001485957,0.0002573365,0.00008392687,0.04650616,0.002205741,0.001703368,0.7012303],"study_design_scores_gemma":[0.001655063,0.00005411761,0.9734331,0.001292493,0.0001640695,0.00001034169,0.001991719,0.0005480138,0.005335581,0.002194981,0.0131184,0.0002021036],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9962428,0.001521358,0.0000603757,0.0003945773,0.0002739346,0.0001893391,0.000002436033,0.0000140566,0.001301172],"genre_scores_gemma":[0.9992527,0.0002998499,0.00005479954,0.0001110749,0.00009079428,0.000004939744,0.000002338658,0.00001359317,0.0001698626],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.7266904,"threshold_uncertainty_score":0.5158846,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.05640547793613635,"score_gpt":0.3805559984502662,"score_spread":0.3241505205141298,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}