{"id":"W4412424042","doi":"10.1007/978-3-031-91183-5_9","title":"Branding or No Branding: An Introduction to B2B Branding","year":2025,"lang":"en","type":"book-chapter","venue":"Contributions to management science","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":0,"is_retracted":false,"has_abstract":false,"ca_institutions":"Brandon University","funders":"","keywords":"Corporate branding; Business; Nation branding; Advertising; Brand equity","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0003106016,0.0008053842,0.0003842716,0.001486069,0.001237356,0.003431138,0.0007543862,0.001806343,0.03355259],"category_scores_gemma":[0.0005275312,0.0003655522,0.0003466207,0.002037646,0.001922776,0.005025392,0.001214078,0.002599254,0.01093862],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.001471784,"about_ca_system_score_gemma":0.001042405,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.002865612,"about_ca_topic_score_gemma":0.004923788,"domain_scores_codex":[0.9997979,0.00004137536,0.000008749399,0.00003885217,0.00008992221,0.00002331267],"domain_scores_gemma":[0.9997815,0.0001272356,0.00000910342,0.00001131969,0.00004364939,0.00002727272],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00001723494,0.00007237412,0.00008483377,0.0002971419,0.000004423764,0.00013918,0.0007019266,0.0005509885,0.0008512374,0.5703303,0.2151656,0.2117847],"study_design_scores_gemma":[0.000001737326,0.00001268072,0.0001342001,0.0001906473,0.000002207234,0.0001527267,0.0001583592,0.0004607384,0.0002308417,0.1042022,0.8944447,0.000008876434],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"other","genre_gemma":"other","genre_scores_codex":[0.001851484,0.08743886,0.02707833,0.006747565,0.006730711,0.00006301339,0.0001581219,0.0002100717,0.8697218],"genre_scores_gemma":[0.02766412,0.08024111,0.01724072,0.005221276,0.004858232,0.0001258381,0.000177481,0.0004229569,0.8640483],"genre_candidate":"other","genre_consensus":"other","teacher_disagreement_score":0.03355259,"threshold_uncertainty_score":0.1122446,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01836847477376214,"score_gpt":0.3378774686106348,"score_spread":0.3195089938368727,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}