{"id":"W4412424042","doi":"10.1007/978-3-031-91183-5_9","title":"Branding or No Branding: An Introduction to B2B Branding","year":2025,"lang":"en","type":"book-chapter","venue":"Contributions to management science","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":0,"is_retracted":false,"has_abstract":false,"ca_institutions":"Brandon University","funders":"","keywords":"Corporate branding; Business; Nation branding; Advertising; Brand equity","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["metaepi_narrow","sts","scholarly_communication"],"consensus_categories":[],"category_scores_codex":[0.004811889,0.0003533301,0.0004615248,0.001286165,0.00360064,0.001386656,0.001335305,0.0002010869,0.0005298816],"category_scores_gemma":[0.005326702,0.0003584314,0.0001408222,0.00150696,0.0008018282,0.0009425752,0.0005342825,0.0002943416,0.000536804],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.001711948,"about_ca_system_score_gemma":0.0005215354,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0001009214,"about_ca_topic_score_gemma":0.0003431533,"domain_scores_codex":[0.9958094,0.00009653032,0.0004935765,0.001214712,0.00137058,0.001015169],"domain_scores_gemma":[0.997493,0.0002796859,0.0001779006,0.0006123555,0.0006975625,0.000739451],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"not_applicable","study_design_scores_codex":[0.0001077637,0.00003448229,0.00001966072,0.00003706763,0.0000376422,0.00001224061,0.001108401,0.00001594761,0.000053812,0.9208096,0.04193562,0.03582774],"study_design_scores_gemma":[0.000320334,0.0001367428,0.00009092344,0.000394127,0.00009418275,4.223324e-7,0.0007152469,0.00002017541,0.00002118972,0.007991921,0.9896977,0.0005170272],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"other","genre_gemma":"other","genre_scores_codex":[0.0002840653,0.00002492083,0.008054631,0.01334774,0.005494962,0.001910879,0.0001449239,0.0003811376,0.9703568],"genre_scores_gemma":[0.08390786,0.0001087436,0.0007504674,0.0009671188,0.003128934,0.000107447,0.00004858397,0.00002826053,0.9109526],"genre_candidate":"other","genre_consensus":"other","teacher_disagreement_score":0.9477621,"threshold_uncertainty_score":0.9998868,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01836847477376214,"score_gpt":0.3378774686106348,"score_spread":0.3195089938368727,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}