{"id":"W4413251081","doi":"10.1080/07053436.2025.2524194","title":"Ethics of extended reality in movie marketing: A utilitarianism approach","year":2025,"lang":"fr","type":"article","venue":"Loisir et Société / Society and Leisure","topic":"Virtual Reality Applications and Impacts","field":"Computer Science","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Utilitarianism; Marketing; Aesthetics; Psychology; Business; Advertising; Sociology; Economics; Art; Epistemology; Philosophy","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.03390112,0.0006424081,0.0006026318,0.00175175,0.005121561,0.009687497,0.001243919,0.004485988,0.001802506],"category_scores_gemma":[0.02343369,0.0004495519,0.0007119264,0.001106227,0.0692999,0.008109966,0.005631589,0.006679164,0.0003201563],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.006401003,"about_ca_system_score_gemma":0.004296684,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.001487122,"about_ca_topic_score_gemma":0.001236714,"domain_scores_codex":[0.9468037,0.04426482,0.001000078,0.001617039,0.004941458,0.001372857],"domain_scores_gemma":[0.9653738,0.02563996,0.002161248,0.002578386,0.003181355,0.001065277],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"theoretical_or_conceptual","study_design_scores_codex":[0.000006744955,0.00001123752,0.0001620947,0.0000201732,0.000004318879,0.00003099396,0.003855427,0.0002750107,0.00007191195,0.9934656,0.0003436245,0.001752855],"study_design_scores_gemma":[0.00001526827,0.00004013739,0.0003104595,0.0001038852,0.000005407367,0.00008803006,0.002802556,0.001562681,0.0001675413,0.9729407,0.02194197,0.00002140046],"study_design_candidate":"theoretical_or_conceptual","study_design_consensus":"theoretical_or_conceptual","genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.07450165,0.005484771,0.2460104,0.09844971,0.0007212714,0.0003064246,0.00006156851,0.00005311071,0.5744112],"genre_scores_gemma":[0.973503,0.001054778,0.01369615,0.002905529,0.0004812504,0.0003216279,0.00001260741,0.00003523958,0.00798984],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.03390112,"threshold_uncertainty_score":0.1792883,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.07044134097861608,"score_gpt":0.3700371140085258,"score_spread":0.2995957730299098,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}