{"id":"W4413400881","doi":"10.54097/gyx7gn39","title":"A Case Study of ASICS’s Marketing Strategy based on 4P Theory","year":2025,"lang":"en","type":"article","venue":"Highlights in Business Economics and Management","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"Integrity Testing Laboratory (Canada)","funders":"","keywords":"Business; Marketing; Process management","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0006931878,0.0001755331,0.0002276714,0.0008303925,0.000144713,0.0002376773,0.0001512449,0.00004401763,0.00005924042],"category_scores_gemma":[0.00001360905,0.0001713243,0.00003193121,0.000416532,0.00004380707,0.0002836653,0.0001351924,0.00005008654,0.00001005882],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00003688834,"about_ca_system_score_gemma":0.00001372798,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0004497838,"about_ca_topic_score_gemma":0.0008197451,"domain_scores_codex":[0.9989003,0.0000322226,0.0004532867,0.0003909624,0.00006732337,0.0001558983],"domain_scores_gemma":[0.9992974,0.00006793288,0.0001931626,0.0003483119,0.00008487948,0.000008329234],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"observational","study_design_scores_codex":[0.0004322538,0.001569112,0.006475665,0.0009134589,0.00008788785,0.000311805,0.00006225913,0.002786853,0.000009024589,0.6748157,0.0003149243,0.3122211],"study_design_scores_gemma":[0.004982211,0.000009889988,0.9092948,0.0002994134,0.0003294057,0.000008008949,0.003126747,0.01393296,0.000009016379,0.001755291,0.06576739,0.0004848727],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9884576,0.00004158019,0.00008832228,0.0009012056,0.0004519051,0.0007220551,0.000001575777,0.0000341319,0.009301647],"genre_scores_gemma":[0.9984594,0.0005462972,0.00003998586,0.0002412395,0.00003712695,0.0001075021,0.0000091217,0.00001299201,0.0005463226],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.9028191,"threshold_uncertainty_score":0.6986403,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02300261226981756,"score_gpt":0.2400806023702613,"score_spread":0.2170779901004437,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}