{"id":"W4413454299","doi":"10.1016/j.indmarman.2025.08.003","title":"B2B Marketing for People, Planet and Profit: Theoretical advancement and empirical insights","year":2025,"lang":"en","type":"article","venue":"Industrial Marketing Management","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":4,"is_retracted":false,"has_abstract":false,"ca_institutions":"Brock University","funders":"","keywords":"Marketing; Planet; Business; Empirical research; Profit (economics); Economics; Astronomy; Epistemology; Microeconomics","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.006973438,0.0002310125,0.0003515588,0.0001760883,0.000867126,0.0003687505,0.0002212448,0.0002325379,0.00004596936],"category_scores_gemma":[0.005540531,0.000225788,0.00004934592,0.0003691503,0.0005131225,0.0001393737,0.0003122315,0.0002346491,0.000002118566],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0001246187,"about_ca_system_score_gemma":0.0001039865,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00006302948,"about_ca_topic_score_gemma":0.0001344198,"domain_scores_codex":[0.9968772,0.001107464,0.0004340881,0.0005617769,0.000426153,0.0005933211],"domain_scores_gemma":[0.9951031,0.004347187,0.0001287127,0.0001642454,0.00006250552,0.0001942433],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"not_applicable","study_design_scores_codex":[0.002537411,0.0001046144,0.0357236,0.000476586,0.000203796,0.00001503696,0.002726446,0.000002619484,0.000004665628,0.2983688,0.01972302,0.6401134],"study_design_scores_gemma":[0.002978124,0.0001023744,0.04128719,0.0008664443,0.0001993059,7.742022e-7,0.01629945,0.0002441981,0.000004665394,0.01064231,0.9268188,0.0005563723],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.3744737,0.0004864948,0.0003003771,0.01275807,0.00193429,0.003224528,0.00002737555,0.0002225802,0.6065726],"genre_scores_gemma":[0.9915998,0.0006884112,0.001209944,0.0005580317,0.0006076259,0.0002829128,0.00002704787,0.00002501907,0.005001225],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.9070958,"threshold_uncertainty_score":0.9207367,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02583230095840994,"score_gpt":0.3169932784912634,"score_spread":0.2911609775328535,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}