{"id":"W4413534811","doi":"10.64628/aam.tgumuvqac","title":"From Barbie to Thomas the Tank Engine: How entertainment brands are adapting to Generation Alpha","year":2024,"lang":"en","type":"article","venue":"","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":0,"is_retracted":false,"has_abstract":false,"ca_institutions":"HEC Montréal","funders":"","keywords":"Entertainment; Advertising; Alpha (finance); Art; Business; Visual arts; Marketing","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0009615651,0.0001621497,0.000120015,0.0007396565,0.003212104,0.007126761,0.0005594562,0.001396273,0.01575494],"category_scores_gemma":[0.004613922,0.0002290385,0.0002216139,0.0008422225,0.002724747,0.005022977,0.002182643,0.002017074,0.001833973],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.002761823,"about_ca_system_score_gemma":0.001363009,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.04214945,"about_ca_topic_score_gemma":0.06915305,"domain_scores_codex":[0.9994511,0.0002091385,0.000009305602,0.00007901332,0.0001204574,0.0001309788],"domain_scores_gemma":[0.9987174,0.0003659572,0.0001460002,0.0001295492,0.0003064033,0.0003346376],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"not_applicable","study_design_scores_codex":[0.0004045625,0.0001671768,0.07078238,0.00008358827,0.00005562086,0.001718821,0.3592243,0.0005928195,0.002206752,0.2661744,0.1161743,0.1824152],"study_design_scores_gemma":[0.00002156681,0.00009924595,0.07181294,0.0001991501,0.00006611029,0.0006090392,0.3431557,0.001053343,0.001096355,0.07465703,0.5071348,0.000094785],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"commentary","genre_scores_codex":[0.617756,0.001305639,0.001777139,0.05153217,0.0003940705,0.00001792202,0.0001483427,0.0001071145,0.3269616],"genre_scores_gemma":[0.9392944,0.0005601649,0.0004139441,0.002625467,0.00005500886,0.000005778543,0.0000496939,0.00009381537,0.05690169],"genre_candidate":"commentary","genre_consensus":null,"teacher_disagreement_score":0.04214945,"threshold_uncertainty_score":0.08380824,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.04233680116664567,"score_gpt":0.2561915965682915,"score_spread":0.2138547954016458,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}