{"id":"W4413579814","doi":"10.64628/aam.qxw6ppjqx","title":"Facebook’s rebranding is anything but ‘meta’","year":2021,"lang":"en","type":"preprint","venue":"","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":0,"is_retracted":false,"has_abstract":false,"ca_institutions":"Memorial University of Newfoundland","funders":"","keywords":"Rebranding; Business; Advertising; Psychology; Marketing","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0007084909,0.0005531057,0.0003983589,0.001650885,0.001317788,0.008193352,0.000482616,0.001596824,0.03787711],"category_scores_gemma":[0.003468509,0.0003912025,0.0003958808,0.001655475,0.00173759,0.009695447,0.002045736,0.001404846,0.006933232],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0008569877,"about_ca_system_score_gemma":0.000477298,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.001846342,"about_ca_topic_score_gemma":0.003137834,"domain_scores_codex":[0.9992719,0.0001553855,0.00002798156,0.0001507474,0.0003178082,0.00007610589],"domain_scores_gemma":[0.998266,0.0005038067,0.0001663895,0.0006690235,0.000232381,0.00016239],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00004764682,0.00005747836,0.002246643,0.0001284466,0.00003475549,0.00008530226,0.001359629,0.0002004363,0.00311462,0.8853554,0.03444804,0.07292163],"study_design_scores_gemma":[0.00001632311,0.00003689234,0.008711887,0.0001868521,0.00005064469,0.0007332395,0.001383315,0.003869061,0.005765467,0.5516326,0.4275558,0.00005787067],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"other","genre_gemma":"other","genre_scores_codex":[0.07066298,0.00238419,0.03027825,0.01484086,0.001831435,0.00004501989,0.001416186,0.0007734306,0.8777677],"genre_scores_gemma":[0.7068664,0.002372096,0.01561813,0.002879389,0.002288764,0.00008226807,0.001204424,0.0008755737,0.267813],"genre_candidate":"other","genre_consensus":"other","teacher_disagreement_score":0.03787711,"threshold_uncertainty_score":0.1267115,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.08931385726388157,"score_gpt":0.34022164109103,"score_spread":0.2509077838271484,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}