{"id":"W4413883083","doi":"10.1080/10696679.2025.2552272","title":"Flat or gradient? The impact of packaging color palette presentation on consumer purchase intent for utilitarian versus hedonic products","year":2025,"lang":"en","type":"article","venue":"The Journal of Marketing Theory and Practice","topic":"Color perception and design","field":"Psychology","cited_by":1,"is_retracted":false,"has_abstract":true,"ca_institutions":"Western University","funders":"","keywords":"Palette (painting); Advertising; Presentation (obstetrics); Business; Marketing; Psychology; Art; Visual arts; Medicine","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["metaresearch"],"consensus_categories":["metaresearch"],"category_scores_codex":[0.04757791,0.0001121117,0.0001738117,0.0000945382,0.0002405626,0.00003360768,0.0002324427,0.00004434464,0.0003214465],"category_scores_gemma":[0.04691652,0.00005457201,0.0000838167,0.0001667481,0.0001874653,0.0001448493,0.00004378815,0.0003290635,0.000004378385],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00004510913,"about_ca_system_score_gemma":0.0001001689,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00002465267,"about_ca_topic_score_gemma":0.000004947532,"domain_scores_codex":[0.985419,0.01378535,0.0003770237,0.0001164807,0.0001327209,0.000169387],"domain_scores_gemma":[0.9202092,0.07867707,0.0005393408,0.0002975049,0.0002407495,0.00003614171],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"randomized_trial","study_design_gemma":"qualitative","study_design_scores_codex":[0.9319749,0.000243967,0.0001440989,0.00006147556,0.0009741149,0.00001212836,0.008697731,0.00005386423,0.003001947,0.005175132,0.02513735,0.02452321],"study_design_scores_gemma":[0.04488451,0.02538669,0.3100421,0.001902523,0.009088426,0.003507189,0.3190078,0.001698027,0.001873484,0.02185703,0.2594876,0.001264623],"study_design_candidate":"randomized_trial","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9715623,0.00114225,0.0009762089,0.01434385,0.001223219,0.0007784675,0.000012325,0.00001141523,0.009950005],"genre_scores_gemma":[0.997881,0.0002353612,0.0001545949,0.0005149664,0.0001196387,0.00001036433,0.00000138693,0.000009066074,0.001073633],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.8870904,"threshold_uncertainty_score":0.980719,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.07341050413028763,"score_gpt":0.4256869234034117,"score_spread":0.3522764192731241,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}