{"id":"W4415114149","doi":"10.1007/978-3-031-91591-8_6","title":"The Marketing Firm and Co-Innovation: The Case of the Banking and Finance Industry","year":2025,"lang":"en","type":"book-chapter","venue":"","topic":"Service and Product Innovation","field":"Business, Management and Accounting","cited_by":0,"is_retracted":false,"has_abstract":false,"ca_institutions":"Toronto Metropolitan University","funders":"","keywords":"Value (mathematics); Retail banking; Financial services; Banking industry; Marketing strategy; Marketing research; Power (physics); Return on marketing investment; Foundation (evidence)","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001225382,0.0001651343,0.0001314287,0.00009532759,0.0007171982,0.0002482894,0.0002018391,0.0001919932,0.0001016111],"category_scores_gemma":[0.0001563193,0.00008297748,0.00002379809,0.0003252128,0.0001230396,0.0002038862,0.0002881755,0.0004743838,0.000002359174],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.000007684385,"about_ca_system_score_gemma":0.00002897204,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0001492968,"about_ca_topic_score_gemma":0.0001414647,"domain_scores_codex":[0.9992192,0.000008762217,0.0003329678,0.0002079244,0.000121863,0.0001092246],"domain_scores_gemma":[0.9985901,0.0002627711,0.0004647734,0.0003649083,0.0003164183,0.000001033576],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00001526733,0.000001890945,0.0006668991,0.0002329348,0.00002994782,0.000005882259,0.00002125091,0.000001016743,0.000005096132,0.8860511,0.01641616,0.09655252],"study_design_scores_gemma":[0.0001588432,0.000002146128,0.003808561,0.0004899809,0.00008457495,0.00003970561,0.0003057172,0.0003409397,0.00002357783,0.06706374,0.9274917,0.0001905194],"study_design_candidate":"theoretical_or_conceptual","study_design_consensus":null,"genre_codex":"other","genre_gemma":"other","genre_scores_codex":[0.05711862,0.001199185,0.000005954184,0.03306666,0.0005052358,0.0005082481,0.000005419261,0.00002873269,0.907562],"genre_scores_gemma":[0.3991182,0.0005113987,0.00006741435,0.03102635,0.002964655,0.00002745048,0.00004179788,0.00005880504,0.5661839],"genre_candidate":"other","genre_consensus":"other","teacher_disagreement_score":0.9110755,"threshold_uncertainty_score":0.5516182,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01878935746734136,"score_gpt":0.2319383105313414,"score_spread":0.213148953064,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}