{"id":"W4415303825","doi":"10.1075/dt.25009.aul","title":"Transcreation and AI in global marketing","year":2025,"lang":"en","type":"article","venue":"Digital Translation","topic":"Halal products and consumer behavior","field":"Social Sciences","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"Université Laval","funders":"","keywords":"Standardization; Consistency (knowledge bases); Key (lock); Cultural diversity; Global marketing","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.005420099,0.0005984685,0.0003690504,0.002556185,0.00349949,0.01029702,0.001044355,0.001256805,0.007868186],"category_scores_gemma":[0.006475538,0.0001547344,0.0004581301,0.00272476,0.01924175,0.007248109,0.006218531,0.001898204,0.0004875187],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.003168127,"about_ca_system_score_gemma":0.00136949,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00183939,"about_ca_topic_score_gemma":0.002366401,"domain_scores_codex":[0.9919343,0.00614939,0.000149686,0.0004060221,0.0008701451,0.0004903866],"domain_scores_gemma":[0.9935685,0.004115366,0.0005858052,0.0009897944,0.0004087234,0.0003317689],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"not_applicable","study_design_scores_codex":[0.0001420585,0.000282595,0.01358808,0.0005292071,0.00004479928,0.005241259,0.5908934,0.00067123,0.003806828,0.2738593,0.001644814,0.1092965],"study_design_scores_gemma":[0.00004889517,0.0004196679,0.0256942,0.0007301232,0.00008213122,0.005522642,0.6463127,0.001929512,0.005183552,0.08480599,0.2292006,0.00007010954],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.6673553,0.00176552,0.006940131,0.002534023,0.00008530134,0.00009847812,0.00002351803,0.00006783909,0.3211298],"genre_scores_gemma":[0.9940963,0.0003472686,0.0009843861,0.0001673329,0.00001834699,0.00001681455,0.000008180265,0.00002621437,0.004335016],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.01029702,"threshold_uncertainty_score":0.02866459,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01843432655586266,"score_gpt":0.3308837108385929,"score_spread":0.3124493842827302,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}