{"id":"W4416322697","doi":"10.2139/ssrn.5713044","title":"Hand-Fan Marketing in Bangladesh: A Conceptual Comparative Study of Utility-Driven Engagement","year":2025,"lang":"","type":"preprint","venue":"SSRN Electronic Journal","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":0,"is_retracted":false,"has_abstract":false,"ca_institutions":"La Cité Collégiale","funders":"","keywords":"Conceptual model; Digital marketing; Digital media; Action (physics); Field (mathematics); Customer engagement; Conceptual framework; Advertising campaign","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.00139949,0.0003392725,0.0002759045,0.001484968,0.003206322,0.002838882,0.0005124415,0.0008751524,0.01077772],"category_scores_gemma":[0.003269442,0.0002089024,0.0001673137,0.00296698,0.003645583,0.003233844,0.00169073,0.001127169,0.0007417126],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.009640401,"about_ca_system_score_gemma":0.003260487,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0390756,"about_ca_topic_score_gemma":0.06007616,"domain_scores_codex":[0.9993925,0.0002551237,0.00002127054,0.00006601909,0.0000919761,0.0001730323],"domain_scores_gemma":[0.9986207,0.0007440797,0.0002069936,0.00006211655,0.0001957503,0.0001703271],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"qualitative","study_design_scores_codex":[0.0003331247,0.0006021175,0.194919,0.000276008,0.00002281603,0.00240965,0.6011207,0.0006149167,0.002736977,0.1470584,0.001380313,0.04852596],"study_design_scores_gemma":[0.00002194888,0.0003069816,0.1540653,0.0002769271,0.00002604433,0.0005309668,0.8137883,0.001887964,0.0004876707,0.008908513,0.01965464,0.00004467176],"study_design_candidate":"qualitative","study_design_consensus":"qualitative","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9417008,0.00021222,0.0005667395,0.0005108663,0.00000606113,0.00006322182,0.0000577192,0.000003527781,0.05687875],"genre_scores_gemma":[0.9981225,0.0001753497,0.0001262672,0.00002883186,0.00000132253,0.00001698841,0.00001871168,0.000002402511,0.001507664],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.0390756,"threshold_uncertainty_score":0.07769632,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.05992979614205762,"score_gpt":0.3124876054396674,"score_spread":0.2525578092976098,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}