{"id":"W659217621","doi":"10.1007/978-3-319-17957-5_8","title":"Understanding Consumer Participation on Companies’ Brand Microblogs","year":2015,"lang":"en","type":"book-chapter","venue":"Lecture notes in business information processing","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":0,"is_retracted":false,"has_abstract":false,"ca_institutions":"University of Ottawa","funders":"","keywords":"Microblogging; Social media; Affect (linguistics); Business; Context (archaeology); Congruence (geometry); Advertising; Quality (philosophy); Psychology; Marketing; Social psychology; Political science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["metaepi_narrow"],"consensus_categories":[],"category_scores_codex":[0.0008437823,0.000274495,0.0003539296,0.0003623604,0.0004706744,0.0005845922,0.0001831198,0.0005288837,0.00008466485],"category_scores_gemma":[0.002253894,0.0002740607,0.00004676332,0.0002895689,0.0003828676,0.001207867,0.00003368035,0.0003940019,0.00006972927],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0007956799,"about_ca_system_score_gemma":0.000684879,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0001050147,"about_ca_topic_score_gemma":0.000795059,"domain_scores_codex":[0.9982193,0.00005383877,0.0005353813,0.0001790133,0.0006712332,0.0003413116],"domain_scores_gemma":[0.9983298,0.0003874266,0.0005018357,0.0001205698,0.0005595118,0.0001008787],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"not_applicable","study_design_scores_codex":[0.000467547,0.00008651718,0.000870339,0.001387061,0.0000725439,0.00001225097,0.09690118,0.01174103,0.000003929945,0.2188358,0.002509304,0.6671125],"study_design_scores_gemma":[0.002168962,0.00007011676,0.0005615944,0.006751155,0.0001408273,0.000003316891,0.00195212,0.001354817,0.00002240721,0.3596258,0.6253527,0.001996147],"study_design_candidate":"design_other","study_design_consensus":null,"genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.0007111771,0.0004351381,0.02828555,0.001827691,0.0009555612,0.0005052199,0.00002358905,0.0002151657,0.9670409],"genre_scores_gemma":[0.9966692,0.0001152448,0.0001992409,0.0007077776,0.0003044344,0.00001357274,0.0001833987,0.00003153255,0.001775574],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.995958,"threshold_uncertainty_score":0.9999712,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.1195338149221353,"score_gpt":0.3200879667596592,"score_spread":0.2005541518375239,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}