{"id":"W67631011","doi":"10.1177/030630700903500105","title":"Online Communication of Brand Personality","year":2009,"lang":"en","type":"article","venue":"Journal of General Management","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":17,"is_retracted":false,"has_abstract":true,"ca_institutions":"Simon Fraser University","funders":"","keywords":"Personality psychology; Personality; Perspective (graphical); Cyberspace; Advertising; Service (business); Brand management; Psychology; Brand awareness; Marketing; Business; The Internet; Social psychology; Computer science; World Wide Web","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001264501,0.0001102496,0.0001338484,0.00150277,0.0009230627,0.002524043,0.0001817784,0.0003972502,0.009897274],"category_scores_gemma":[0.01097928,0.0001236066,0.00008847141,0.001328634,0.0005178662,0.001636976,0.001275849,0.0004655165,0.001213401],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0006174425,"about_ca_system_score_gemma":0.0003098808,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.001270322,"about_ca_topic_score_gemma":0.001866653,"domain_scores_codex":[0.9985537,0.000750942,0.00007036336,0.0000982778,0.0003919694,0.0001346845],"domain_scores_gemma":[0.9887182,0.00598836,0.002427743,0.0009730445,0.001205831,0.0006867626],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0005564044,0.0004036988,0.5055999,0.0002784416,0.00004997398,0.0005297303,0.123033,0.0004063207,0.007442822,0.01380512,0.007726807,0.3401679],"study_design_scores_gemma":[0.00001417742,0.0004624385,0.8524286,0.0001382512,0.0000469502,0.000814863,0.0776174,0.00288331,0.004549776,0.003782291,0.05717716,0.00008481152],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9524915,0.00009280961,0.001212522,0.0003639839,0.00003184072,0.00002606712,0.0001659064,0.00004721104,0.04556825],"genre_scores_gemma":[0.995317,0.00006502266,0.0006811041,0.00004147531,0.00002011054,0.000008045955,0.00007101008,0.00001259797,0.003783636],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.009897274,"threshold_uncertainty_score":0.03310966,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.03382330787515506,"score_gpt":0.2809355355288572,"score_spread":0.2471122276537021,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}