{"id":"W6911698331","doi":"10.5281/zenodo.12514417","title":"SEO AND SEM: NAVIGATING THE DIGITAL LANDSCAPE","year":2024,"lang":"en","type":"article","venue":"Zenodo (CERN European Organization for Nuclear Research)","topic":"Consumer Market Behavior and Pricing","field":"Business, Management and Accounting","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"Bell (Canada)","funders":"","keywords":"Search engine optimization; Visibility; Analytics; Process (computing); Web analytics; Digital marketing; Position (finance); Key (lock)","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001804416,0.0004741383,0.0003476869,0.00183453,0.001798625,0.01051433,0.001174583,0.002396315,0.007961151],"category_scores_gemma":[0.005255258,0.000285856,0.0004572703,0.002291127,0.007965095,0.02002823,0.006697637,0.002038252,0.001512846],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0009988967,"about_ca_system_score_gemma":0.00200482,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.001198119,"about_ca_topic_score_gemma":0.002251305,"domain_scores_codex":[0.9988143,0.0006209119,0.00003977106,0.000125744,0.0002590114,0.0001403303],"domain_scores_gemma":[0.9980236,0.001108219,0.0001450511,0.0002810528,0.0001619746,0.0002801531],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00003690745,0.00004697336,0.001612743,0.0002592368,0.00001557469,0.0002234607,0.004740272,0.003004177,0.001114592,0.7361797,0.03367438,0.219092],"study_design_scores_gemma":[0.0000174994,0.00009691947,0.00140358,0.0003931023,0.00001666824,0.0004885779,0.01039519,0.01145147,0.001721308,0.496849,0.4771143,0.00005242008],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.08028746,0.01477146,0.3413259,0.08531255,0.002000939,0.0002561444,0.0003189612,0.00348644,0.4722402],"genre_scores_gemma":[0.6396523,0.01690394,0.2374484,0.009530745,0.0009006466,0.0003426652,0.0003667276,0.0007154094,0.09413923],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.01051433,"threshold_uncertainty_score":0.02663273,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02436007874169734,"score_gpt":0.2342582583804415,"score_spread":0.2098981796387441,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}