{"id":"W6977559911","doi":"10.6084/m9.figshare.12758039.v1","title":"SMEs fight for survival: An exploration of the development of a strategic marketing plan for EpiTech Public Health Consulting","year":2020,"lang":"en","type":"article","venue":"Figshare","topic":"Strategic Planning and Analysis","field":"Business, Management and Accounting","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"SWOT analysis; Marketing strategy; Marketing management; Marketing research; Return on marketing investment; Offensive; Business marketing; Marketing plan; Marketing effectiveness; Marketing mix","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0004754165,0.0001094361,0.0002223291,0.00006785457,0.0002167791,0.0001155805,0.0002335231,0.00004027089,0.0008327405],"category_scores_gemma":[0.001309623,0.00008428728,0.00008185,0.0003650007,0.000005266677,0.0005248887,0.00005370121,0.0000519791,0.000006293642],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00001131513,"about_ca_system_score_gemma":0.0001685296,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00001048935,"about_ca_topic_score_gemma":0.00005614138,"domain_scores_codex":[0.9990287,0.00002441614,0.0003980739,0.0001930304,0.0001570025,0.0001987298],"domain_scores_gemma":[0.9987822,0.0002116882,0.0005957821,0.0001054714,0.0002857259,0.00001909343],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"not_applicable","study_design_gemma":"simulation_or_modeling","study_design_scores_codex":[0.002088075,0.001812004,0.03604163,0.1309337,0.002649456,0.000007584322,0.03545159,0.008083207,0.01249841,0.0318356,0.4660147,0.272584],"study_design_scores_gemma":[0.006186402,0.000253271,0.02231437,0.01068082,0.0002371511,0.000001133799,0.07573618,0.4837812,0.003928559,0.003627544,0.3911979,0.002055448],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.6688893,0.001654121,0.009947559,0.05293485,0.001020882,0.01348823,0.2246699,0.001673347,0.02572175],"genre_scores_gemma":[0.9696499,3.284145e-7,0.001088266,0.0003744481,0.0002277175,0.0001409699,0.02848798,0.0000163979,0.00001406681],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.475698,"threshold_uncertainty_score":0.9117924,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.4413000103149118,"score_gpt":0.3238146950017094,"score_spread":0.1174853153132024,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}