{"id":"W6983600214","doi":"","title":"NATIVE ADVERTISING: ADS IN DISGUISE AS EDITORIALS","year":2017,"lang":"en","type":"article","venue":"Scholarship@Western (Western University)","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":1,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"Social Sciences and Humanities Research Council of Canada; Government of Canada","keywords":"Journalism; Mainstream; Discernment; Reading (process); Meaning (existential)","routes":{"ca_aff":false,"ca_fund":true,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002775019,0.0004765188,0.0001905319,0.001685327,0.004472482,0.006930367,0.0003443676,0.0009979393,0.006985543],"category_scores_gemma":[0.01552453,0.0003472379,0.0002470269,0.001344942,0.002751211,0.00370121,0.001699263,0.001285853,0.001972422],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0009162657,"about_ca_system_score_gemma":0.0007370709,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.001834374,"about_ca_topic_score_gemma":0.004550773,"domain_scores_codex":[0.997048,0.001456965,0.0001887166,0.0002423287,0.0008725452,0.0001914751],"domain_scores_gemma":[0.984792,0.00752212,0.003265493,0.002280692,0.001301394,0.0008382929],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"not_applicable","study_design_scores_codex":[0.001223327,0.0006649157,0.1148041,0.001045116,0.000103191,0.01747475,0.3929667,0.0002806865,0.02436808,0.07983711,0.1318708,0.2353613],"study_design_scores_gemma":[0.00003606686,0.0003605907,0.06586131,0.0005418231,0.0001060614,0.02313875,0.1095341,0.001403383,0.01259002,0.007924058,0.7783611,0.0001427603],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"other","genre_scores_codex":[0.7358008,0.001453554,0.003110418,0.005011525,0.002025417,0.0001761927,0.0003550065,0.0006467094,0.2514204],"genre_scores_gemma":[0.9457898,0.0005175879,0.002755101,0.001689873,0.001279374,0.00002945316,0.000100658,0.0002504758,0.04758767],"genre_candidate":"other","genre_consensus":null,"teacher_disagreement_score":0.006985543,"threshold_uncertainty_score":0.02336895,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.1154847076576982,"score_gpt":0.3454046504719698,"score_spread":0.2299199428142717,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}