{"id":"W7019121953","doi":"","title":"An empirical study of the effect of brand
\\npersonality and consistency between
\\nmarketing channels on performance within
\\nthe UK higher education sector","year":2013,"lang":"en","type":"dissertation","venue":"UEA Digital Repository (University of East Anglia)","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"Keele University; Aston University; Liverpool John Moores University; University of Glasgow; University of Stirling; Loughborough University; Nottingham Trent University; University of Brighton; Bangor University; Swansea University; Manchester Metropolitan University; University of Leicester; Trent University; University of East Anglia; University of Bedfordshire; University of Exeter; Middlesex University; University of Hull; University of Sussex; University of Winchester; University of Chichester; University of Surrey; University of Central Lancashire; De Montfort University","keywords":"Prospectus; Higher education; Personality; Consistency (knowledge bases); Empirical research; Competition (biology); Scale (ratio); Big Five personality traits","routes":{"ca_aff":false,"ca_fund":true,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["metaepi_narrow"],"consensus_categories":[],"category_scores_codex":[0.0002353341,0.0002769263,0.0004704293,0.0002295446,0.0003763548,0.0001838085,0.0003789046,0.0001829844,0.00006539287],"category_scores_gemma":[0.0000487797,0.0002526148,0.0001667567,0.0003573095,0.0001819618,0.0009941566,0.00007673592,0.0002209602,0.000009255651],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00003630677,"about_ca_system_score_gemma":0.00007587358,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.001518439,"about_ca_topic_score_gemma":0.0003252825,"domain_scores_codex":[0.9984261,0.00008731692,0.0004053083,0.0004304799,0.0005057409,0.0001450935],"domain_scores_gemma":[0.9977937,0.00008398735,0.00109563,0.000449022,0.0005418393,0.00003576761],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0004766074,0.0003967012,0.9776707,0.0008130558,0.0001072018,9.92621e-7,0.001085783,0.000004341603,0.0007390571,0.000008333074,0.0001900402,0.0185072],"study_design_scores_gemma":[0.0007901136,0.0001226152,0.9913791,0.0004461397,0.0004851178,0.000001077083,0.006058077,0.00007974461,0.0002611539,0.000008719471,0.0001334967,0.0002346697],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.993072,0.00008868321,3.94942e-7,0.0000225626,0.001166723,0.0007503551,0.0000192624,0.00003200235,0.004848039],"genre_scores_gemma":[0.9930408,0.000003117594,0.000001392845,0.000009119408,0.0001833523,0.000005126984,0.0001737709,0.00002163029,0.006561695],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.01827253,"threshold_uncertainty_score":0.9999926,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02059000109405808,"score_gpt":0.2376564727162829,"score_spread":0.2170664716222248,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}