{"id":"W7019121953","doi":"","title":"An empirical study of the effect of brand
\\npersonality and consistency between
\\nmarketing channels on performance within
\\nthe UK higher education sector","year":2013,"lang":"en","type":"dissertation","venue":"UEA Digital Repository (University of East Anglia)","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"Keele University; Aston University; Liverpool John Moores University; University of Glasgow; University of Stirling; Loughborough University; Nottingham Trent University; University of Brighton; Bangor University; Swansea University; Manchester Metropolitan University; University of Leicester; Trent University; University of East Anglia; University of Bedfordshire; University of Exeter; Middlesex University; University of Hull; University of Sussex; University of Winchester; University of Chichester; University of Surrey; University of Central Lancashire; De Montfort University","keywords":"Prospectus; Higher education; Personality; Consistency (knowledge bases); Empirical research; Competition (biology); Scale (ratio); Big Five personality traits","routes":{"ca_aff":false,"ca_fund":true,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.006840314,0.0002434048,0.0003327346,0.001744258,0.001390367,0.005006499,0.0009472359,0.0008058478,0.01663353],"category_scores_gemma":[0.03196699,0.0003932482,0.0003190512,0.003177496,0.003700505,0.00272655,0.002917535,0.001550155,0.003152286],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.005032803,"about_ca_system_score_gemma":0.003404635,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.01530025,"about_ca_topic_score_gemma":0.02299675,"domain_scores_codex":[0.9906578,0.003901153,0.0006931967,0.0007089184,0.002989578,0.001049256],"domain_scores_gemma":[0.903938,0.04883097,0.02952125,0.003356598,0.008604271,0.005748919],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0006346506,0.001813643,0.9026414,0.0005583296,0.0001057352,0.0004630097,0.03675752,0.0003065264,0.0005188193,0.005638192,0.00447666,0.04608561],"study_design_scores_gemma":[0.00001693541,0.0005586864,0.952051,0.0002603607,0.0000264938,0.00007111394,0.04136432,0.0004036008,0.0002626115,0.0003660871,0.004586636,0.00003214975],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9816586,0.0002084986,0.000145085,0.0004661381,0.00001790149,0.00006505367,0.0003004989,0.000004023371,0.01713418],"genre_scores_gemma":[0.9959001,0.000233754,0.000136331,0.0001018648,0.00001429136,0.00004262579,0.0001764927,0.000004523676,0.003390121],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.01663353,"threshold_uncertainty_score":0.05564475,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02059000109405808,"score_gpt":0.2376564727162829,"score_spread":0.2170664716222248,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}