{"id":"W7022605752","doi":"","title":"SOCIAL MARKETING","year":2013,"lang":"en","type":"article","venue":"Institutional Repository National Mining University of Ukraine (National Mining University of Ukraine)","topic":"Service and Product Innovation","field":"Business, Management and Accounting","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Social marketing; Marketing research; Return on marketing investment; Marketing mix; Public Sector Marketing; Marketing management; Marketing science; Influencer marketing","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.004788077,0.001137567,0.0008125404,0.002865706,0.003628816,0.01017409,0.001374886,0.004263815,0.2981775],"category_scores_gemma":[0.01287312,0.0003387934,0.0007575343,0.002893019,0.002425106,0.005746717,0.004403448,0.003474281,0.116859],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.003360918,"about_ca_system_score_gemma":0.005060935,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.002936132,"about_ca_topic_score_gemma":0.003345814,"domain_scores_codex":[0.9933657,0.001992097,0.0003448857,0.0007527546,0.003032873,0.000511619],"domain_scores_gemma":[0.9938505,0.001652704,0.0003952523,0.0008546369,0.002178014,0.001068811],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"not_applicable","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00005926479,0.0001449668,0.0008084754,0.0005010604,0.00002445526,0.0001591508,0.0009698471,0.0001072335,0.0004057428,0.1109107,0.5210446,0.3648647],"study_design_scores_gemma":[0.0000061606,0.00002666372,0.0004786416,0.0001940333,0.000003869939,0.0000943472,0.000256986,0.00005353251,0.00007245387,0.006850061,0.9919559,0.000007269948],"study_design_candidate":"not_applicable","study_design_consensus":"not_applicable","genre_codex":"other","genre_gemma":"other","genre_scores_codex":[0.001613042,0.007145623,0.004062725,0.01900465,0.00331311,0.0004951092,0.0009986332,0.0006895436,0.9626775],"genre_scores_gemma":[0.04048385,0.01572477,0.005889936,0.01841928,0.003720464,0.000780988,0.001754983,0.000546377,0.9126794],"genre_candidate":"other","genre_consensus":"other","teacher_disagreement_score":0.2981775,"threshold_uncertainty_score":0.9975032,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02206607051295959,"score_gpt":0.2032402466854744,"score_spread":0.1811741761725148,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}