{"id":"W7022605752","doi":"","title":"SOCIAL MARKETING","year":2013,"lang":"en","type":"article","venue":"Institutional Repository National Mining University of Ukraine (National Mining University of Ukraine)","topic":"Service and Product Innovation","field":"Business, Management and Accounting","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Social marketing; Marketing research; Return on marketing investment; Marketing mix; Public Sector Marketing; Marketing management; Marketing science; Influencer marketing","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["metaepi_narrow"],"consensus_categories":[],"category_scores_codex":[0.0008991158,0.0002279064,0.0003006975,0.0008363987,0.001260535,0.00005568401,0.0005302833,0.000171995,0.0006228007],"category_scores_gemma":[0.0005394344,0.000315134,0.0001850931,0.0009591315,0.0005150993,0.00198651,0.0002543554,0.0001737641,0.00007109262],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0002937466,"about_ca_system_score_gemma":0.00062011,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.001134442,"about_ca_topic_score_gemma":0.00005012998,"domain_scores_codex":[0.9976035,0.00005294128,0.0003687945,0.0004347464,0.001291045,0.0002489303],"domain_scores_gemma":[0.9946072,0.0003456411,0.0007958143,0.0001191538,0.004101046,0.00003120075],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"observational","study_design_scores_codex":[0.001913965,0.001489025,0.04009951,0.00139677,0.001370155,0.0001771127,0.007266118,0.01592666,0.02849085,0.7583853,0.1331087,0.01037584],"study_design_scores_gemma":[0.006058084,0.0001036425,0.4985321,0.0006812572,0.0003063212,0.00008948521,0.01621163,0.0311321,0.0002491541,0.005340141,0.4397331,0.001563088],"study_design_candidate":"theoretical_or_conceptual","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.8000499,0.00004778055,0.0005470828,0.005492263,0.0002924641,0.0002546791,0.00003624324,0.0001060315,0.1931735],"genre_scores_gemma":[0.9908518,0.00000598232,0.005089675,0.0005466143,0.0008332279,3.294105e-7,0.0003444107,0.00001438993,0.002313638],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.7530451,"threshold_uncertainty_score":0.9999301,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02206607051295959,"score_gpt":0.2032402466854744,"score_spread":0.1811741761725148,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}