{"id":"W7034466665","doi":"","title":"Understanding the Effects of Brand Label Attributes on Consumer Preference and Purchase Intentions:
\\nAn Exploratory Study of Multinational Food Brands","year":2017,"lang":"en","type":"dissertation","venue":"Spectrum Research Repository (Concordia University)","topic":"Categorization, perception, and language","field":"Psychology","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Multinational corporation; Exploratory research; Brand preference; Private label; Competition (biology); Product (mathematics); Preference; Brand management; Consumer behaviour; Clothing","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0006036737,0.0002534529,0.0004132932,0.0009849656,0.001061545,0.00008642173,0.0005632126,0.0002576977,0.00009323502],"category_scores_gemma":[0.00028952,0.000230339,0.0001038928,0.0004068381,0.000562658,0.0002122829,0.00008234522,0.0006635736,0.000004898434],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0002472921,"about_ca_system_score_gemma":0.0003613508,"about_ca_topic_candidate":true,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.003195633,"about_ca_topic_score_gemma":0.03330195,"domain_scores_codex":[0.997076,0.0009204916,0.0003300094,0.0005671727,0.0007676171,0.0003387491],"domain_scores_gemma":[0.9972542,0.0009833681,0.0004519868,0.0007016364,0.000486393,0.0001224333],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.01082806,0.008100427,0.6617609,0.003022097,0.004798886,0.0005254729,0.1903583,0.00001193044,0.05109397,0.06408953,0.002102003,0.003308529],"study_design_scores_gemma":[0.007258527,0.004381876,0.8610732,0.0004581658,0.0003486624,0.00001002808,0.1198859,0.00001505635,0.004980783,0.0007619522,0.0004227902,0.0004030634],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9794807,0.0003713691,0.00008661188,0.00003182872,0.000848663,0.001271476,0.00004964485,0.00002892186,0.0178308],"genre_scores_gemma":[0.9856002,0.0001770538,0.000001050617,0.000001876138,0.00009714138,0.00002104371,0.0001364574,0.00003048998,0.01393473],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.1993123,"threshold_uncertainty_score":0.9843377,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.1192767162368507,"score_gpt":0.3399410115772755,"score_spread":0.2206642953404249,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}