{"id":"W7039006503","doi":"","title":"La idea creativa como estrategia de marca para generar awareness y engagement con el público objetivo. Análisis de la campaña \"El arte de tejer\" Marca textil KILLA FIBER","year":2023,"lang":"es","type":"other","venue":"Repositorio Académico UPC (Universidad Peruana de Ciencias Aplicadas)","topic":"","field":"","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Digital storytelling; Digital era; Digital media","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.003481461,0.0005567967,0.0001969535,0.002045253,0.00427482,0.01139311,0.0008730598,0.00178265,0.01307743],"category_scores_gemma":[0.00571163,0.0003724289,0.0005968715,0.001462901,0.01303059,0.008643781,0.006999853,0.003451829,0.002184938],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.004537689,"about_ca_system_score_gemma":0.006417817,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.008073435,"about_ca_topic_score_gemma":0.01278865,"domain_scores_codex":[0.9958968,0.001817823,0.0001207144,0.0006113178,0.001148178,0.0004051813],"domain_scores_gemma":[0.9964803,0.001225933,0.0003581649,0.0005440174,0.0007478763,0.0006437181],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00006648871,0.0001042161,0.008134071,0.0004716332,0.00002162349,0.0006611821,0.2976303,0.0002150199,0.0042943,0.5859848,0.01759616,0.08482027],"study_design_scores_gemma":[0.00001839789,0.000108647,0.01169542,0.0008336902,0.00003324718,0.0007067786,0.1825672,0.0004994866,0.001944979,0.07364696,0.7278827,0.0000624688],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"other","genre_gemma":"other","genre_scores_codex":[0.1393345,0.003473031,0.04457494,0.01705298,0.0009761944,0.0004394134,0.0002519686,0.0004130912,0.7934839],"genre_scores_gemma":[0.8319213,0.001789637,0.01654877,0.001986613,0.0001814454,0.0004212684,0.0002092271,0.0002659595,0.1466757],"genre_candidate":"other","genre_consensus":"other","teacher_disagreement_score":0.01307743,"threshold_uncertainty_score":0.04374838,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02040095636189964,"score_gpt":0.3035160162787491,"score_spread":0.2831150599168494,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}