{"id":"W7112479353","doi":"","title":"Canadian Small and Medium Enterprises Use of Social Media to Improve Brand Awareness","year":2025,"lang":"","type":"article","venue":"ScholarWorks (Walden University)","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Social media; Leverage (statistics); Brand awareness; Brand equity; Conceptual model; Conceptual framework; Qualitative research; Customer engagement; Small and medium-sized enterprises; Brand management","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["metaepi_narrow","sts"],"consensus_categories":[],"category_scores_codex":[0.0009502923,0.000358612,0.0006498221,0.001199515,0.001697244,0.0005378257,0.0008864077,0.0007053753,0.00009894799],"category_scores_gemma":[0.003371859,0.0004593398,0.0002161303,0.002641361,0.0008563318,0.001051429,0.0004766384,0.0006619833,0.0000122076],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0006301414,"about_ca_system_score_gemma":0.003491925,"about_ca_topic_candidate":true,"about_ca_topic_consensus":true,"about_ca_topic_score_codex":0.09896342,"about_ca_topic_score_gemma":0.6856594,"domain_scores_codex":[0.9967827,0.0006955123,0.0003889461,0.0007201797,0.0004871536,0.0009255211],"domain_scores_gemma":[0.9964458,0.001441248,0.0002052958,0.0002746843,0.0005461781,0.001086838],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"not_applicable","study_design_scores_codex":[0.001547313,0.0004714802,0.7027326,0.000547435,0.001116706,0.0004226904,0.1613062,0.00001702877,0.0003182117,0.03918283,0.008281573,0.08405588],"study_design_scores_gemma":[0.002926145,0.0001784356,0.2963541,0.001614487,0.0009287123,9.736029e-7,0.1044664,0.00001560528,0.000291148,0.001727446,0.5898877,0.001608818],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9303795,0.0002147192,0.00009258936,0.005544404,0.003515136,0.0005901381,0.0002813975,0.00006080122,0.05932139],"genre_scores_gemma":[0.9799917,0.0003398005,0.0001228046,0.0003391961,0.0003119013,0.000001560561,0.00001310728,0.00002160818,0.01885832],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.586696,"threshold_uncertainty_score":0.9997858,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01617005987342238,"score_gpt":0.2333305474698646,"score_spread":0.2171604875964422,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}