{"id":"W7112479353","doi":"","title":"Canadian Small and Medium Enterprises Use of Social Media to Improve Brand Awareness","year":2025,"lang":"","type":"article","venue":"ScholarWorks (Walden University)","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Social media; Leverage (statistics); Brand awareness; Brand equity; Conceptual model; Conceptual framework; Qualitative research; Customer engagement; Small and medium-sized enterprises; Brand management","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.00112601,0.0002009256,0.000126684,0.0007907079,0.009176232,0.002267177,0.0005277442,0.0003283713,0.005955414],"category_scores_gemma":[0.002592217,0.0001472173,0.0001627606,0.001514579,0.001248713,0.0006975214,0.001928591,0.0004988209,0.0003470737],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.02456348,"about_ca_system_score_gemma":0.0477936,"about_ca_topic_candidate":true,"about_ca_topic_consensus":true,"about_ca_topic_score_codex":0.9568208,"about_ca_topic_score_gemma":0.9855063,"domain_scores_codex":[0.9992213,0.0001334573,0.00002098132,0.00007893296,0.0003305794,0.0002148091],"domain_scores_gemma":[0.9977729,0.0003625756,0.0001287946,0.00006167263,0.0008568642,0.000817143],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"observational","study_design_scores_codex":[0.0003959014,0.0004081863,0.2004168,0.0009388173,0.00004433904,0.003147109,0.3893785,0.0004709352,0.01302436,0.0232182,0.05459728,0.3139596],"study_design_scores_gemma":[0.00003629197,0.0002664312,0.3046113,0.0004671177,0.00006687675,0.0003582333,0.3373375,0.0006737546,0.004135937,0.0014821,0.3504457,0.0001186889],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.8810088,0.0008651338,0.0007681455,0.005417712,0.00007191255,0.0002059191,0.0008416318,0.00006806063,0.1107527],"genre_scores_gemma":[0.9736984,0.0009145134,0.001064305,0.0005033233,0.000008180425,0.00005469593,0.0001436523,0.00001677498,0.02359607],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.04317915,"threshold_uncertainty_score":0.1782214,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01617005987342238,"score_gpt":0.2333305474698646,"score_spread":0.2171604875964422,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}